The Morning Show season 3 brought major changes to the fictional UBA network, with tech billionaires, corporate takeovers, and personal secrets taking center stage. As the show returns for season 4 on September 17, 2025, here’s a breakdown of the key events that shaped the story. From Alex Levy’s space adventure to Bradley Jackson’s hidden past, the season set the stage for a new era in the network’s history.
UBA’s Financial Crisis and Paul Marks’ Takeover Plan
UBA faced serious financial trouble in season 3. The network’s future was uncertain, and CEO Cory Ellison tried to save it by making a deal with Paul Marks, a tech billionaire played by Jon Hamm. Paul was the owner of a space company and showed interest in buying UBA. He even planned to send Cory and Alex Levy to space as part of a promotion. However, it was later revealed that Paul was not what he seemed. He had secretly orchestrated a cyberattack on UBA to lower its value and make it easier to buy. Alex and Bradley eventually uncovered his plan, leading to a dramatic confrontation.
Alex blackmailed Paul into withdrawing his offer to purchase UBA. She then proposed an alternative solution: a merger with another network, NBN. The board agreed, setting the stage for the formation of a new company called UBN in season 4.
Alex Levy’s Power Move and Romantic Entanglements
Alex Levy, played by Jennifer Aniston, became more powerful in season 3. She started dating Paul Marks but later discovered his true intentions. Their relationship became complicated when she realized he was using her to gain control of UBA. Alex also had to deal with professional challenges, including hosting The Morning Show alongside new co-host Christine Hunter.
Alex’s journey in season 3 was about stepping into her power and making tough choices. She eventually turned against Paul and played a key role in saving UBA by pushing for the merger with NBN. Her actions demonstrated her growth as a character and set her up for a leadership role in the upcoming season.
Bradley Jackson’s Secret and Career Challenges
Bradley Jackson, played by Reese Witherspoon, faced personal and professional struggles in season 3. She was now the anchor of UBA’s evening news but was hiding a big secret: her brother was involved in the January 6 riots, and she had helped cover it up. This secret was discovered by her former partner, Laura Peterson, and UBA CEO Cory Ellison, who had exposed Bradley’s relationship with Laura in the past.
Bradley also investigated Paul Marks and found evidence that he was behind the UBA hack. She worked with Alex to expose him, but her actions put her career at risk. By the end of the season, Bradley was dealing with the consequences of her choices, both in her work and personal life.
New Characters and Their Impact
Season 3 introduced several new characters who played important roles. Jon Hamm joined the cast as Paul Marks, a tech billionaire with a hidden agenda. Nicole Beharie played Christine Hunter, a former Olympian who became a co-host on The Morning Show. Her character brought a competitive edge to the newsroom.
Greta Lee returned as Stella Bak, the president of UBA’s news division. She clashed with Alex and had a past connection to Paul Marks. Other characters, like Laura Peterson (played by Julianna Margulies), continued to influence the story, particularly in relation to Bradley’s journey.
How Season 3 Set the Stage for Season 4
The merger between UBA and NBN is the biggest setup for season 4. The new network, UBN, will face challenges in a polarized media landscape. Themes like deepfakes, conspiracy theories, and corporate cover-ups are expected to be explored. The show will also continue to focus on the personal lives of Alex, Bradley, and Cory.
Jon Hamm will return as Paul Marks in season 4, along with new cast members like Marion Cotillard as Celine Dumont and Jeremy Irons as Alex’s father. The season will premiere on September 17, 2025, with 10 episodes released weekly on Wednesdays.
Also Read: The Morning Show Season 4 Returns on September 17 with New Cast and Time Jump
