“10 Minutes” by Lee Hyori: A Timeless K-pop Hit Resurfaces

“Can you resist Lee Hyori’s charm in just 10 minutes?” This question is echoing across the internet as the K-pop sensation’s hit song “10 Minutes” resurfaces, taking the online world by storm.

Lee Hyori, a South Korean singer and television personality, was the reigning queen of K-pop in the 2000s. Her immense fan following and her status as the IT girl of Korea were unparalleled. Over the years, she transitioned into a well-known TV personality, but her music career remained influential.

“10 Minutes,” the lead single from her solo debut album “Stylish…E,” released on August 13, 2003, is a hip-hop track with an R&B base, an addictive hook, and heavy drums-laced background music. The song was a commercial success and had a significant influence on audiences. Its popularity sparked major fashion and musical trends, leading Korean media outlets to coin the term “Hyori Syndrome” to describe the massive movement led by the song’s popularity.

The lyrics of “10 Minutes” speak of Lee Hyori’s charm, with which she can seduce a man in just ten minutes. Lee Hyori was a bold figure who led the K-pop movement of the late 90s and 2000s with her fierce music style and presence.

Why is 10 Minutes going viral?

Fast forward to the present, “10 Minutes” is going viral on various social media platforms, especially Instagram reels and TikToks. The resurgence of the song coincides with the comeback of the 2000s fashion trend. With cropped jackets, bold colors, baseball caps, and low-waist jeans adorned with bulky belts, “10 Minutes” by Lee Hyori is making a blasting comeback.

10 Minutes was recently covered by Cha Eun Woo and TWICE’s Momo, Jihyo, and Nayeon and performed again by Lee Hyori

Lee Hyori recently performed her trademark song 10 Minutes in 2023 at Sungkyunkwan University’s annual music festival and left everyone breathless. Soon she took the single to Vietnam when she performed it again in November at the Genfest 2023. Slowly the song’s videos came back and it again started going on around.

The song was also covered by TWICE’s Momo, Jihyo, and Nayeon during their fan meet ONCE AGAIN IN SEOUL in 2023. The three K-pop idols were styled in iconic 2000s fashion during the performance.

The spunk of 10 Minutes is eternal which was proven again when Cha Eun Woo covered the hit song on The Seasons: Lee Hyori’s Red Carpet in February. Cha Eun Woo appeared at the talk show to promote his debut album ENTITY.

So, “10 Minutes” by Lee Hyori is back, proving that the spunk of the song is eternal. Whether you’re listening to it for the first time or revisiting it, let’s jam on this spunky hit of the 2000s.