EXO’s Xiumin’s new agency, One Hundred Label, claimed that SM Entertainment prevented him from appearing on KBS’s “Music Bank.” This statement has drawn strong reactions from fans and netizens, who are questioning the agency’s claims and tactics.
Agency’s Allegations
One Hundred Label stated on March 4 that “KBS unofficially informed us that it would be impossible for Xiumin to appear on programs such as ‘Music Bank’ where SM Entertainment singers perform. Despite our continued efforts to reach out, we were ignored.” The agency also expressed frustration, saying, “A public broadcasting network has blocked us due to a conflict of interest with a specific agency. If this unfair situation continues, our artists will be unable to appear on music shows during the weeks when SM Entertainment artists are promoting. We regret having to deliver such disappointing news.”
Netizen Reactions
However, these claims have been met with skepticism. Many netizens believe One Hundred Label is using Xiumin to deliver negative news without providing concrete proof. Common criticisms include:
Accusations that the agency is using Xiumin as a “shield.”
Doubts about the validity of the claims, especially considering other EXO members have appeared on music shows.
Criticism of the agency’s PR strategy.
Statements that the company is only complaining.
Arguments that Baekhyun and Taemin have recently appeared on shows without issues.
Claims that SM entertainment is the victim.
Netizens left comments such as:
“Every time something happens, they always claim they did their best and shift the blame elsewhere. Sure, okay. Just focus on ensuring your artist gets fair treatment.”
“This shady company is only making things worse for its artist.”
“Who’s handling their PR? They need to hire someone who can actually write.”
“Ugh, just when I was about to forget about them, here we go again.”
“What are they even saying… Did all SM artists just sit out when Baekhyun was promoting? LOL.”
“A company that does nothing but complain.”
“If that logic were true, ‘Music Core’ would have blocked them too. SM even has an MC there. And Baekhyun already appeared on ‘Music Bank’.”
“SM is the real victim here.”
“But Baekhyun and Taemin both appeared? So what’s the issue?”
“If Baekhyun was allowed on the show, it’s not SM’s doing. That’s why people are skeptical.”
“They always drag SM whenever things don’t go their way.”
“What are they trying to pull…”
“If SM was really blocking people, wouldn’t Baekhyun have been the first target? LOL.”
“No one is buying this narrative now, but they’re probably hoping that if they keep pushing it, some people will eventually believe it.”
“Either their new agency is completely incompetent, or they’re deliberately trying to turn SM against its former artists.”
“Why is this company using Xiumin as a shield…”
“I doubt they’d just lie about this, but they should be trying to resolve it instead of immediately running to the public with a statement.”
“They pick fights everywhere. What a garbage agency.”
“Reading these comments actually makes me feel bad for SM.”
The general sentiment among netizens is that One Hundred Label’s statement lacks credibility and that the agency should focus on resolving the issue rather than making public accusations without solid evidence.
An entertainment news writer with over 3 years of experience, specialized in K-entertainment and Hollywood news trends, with a growing focus on anime. Dedicated to delivering the latest trending and genuine stories.
