TXT’s Yeonjun Chosen as New Ambassador for Benefit Cosmetics

TXT member Yeonjun has been named the new ambassador for the global cosmetic brand Benefit. This collaboration was announced with new beauty campaign photos that show Yeonjun with Benefit’s “Benetint Color Extension” product line.

The campaign aims to connect with Gen Z, featuring Yeonjun in a fresh and cool way.

Yeonjun’s Campaign Look and Product Focus

In the newly released pictures, Yeonjun is seen with a relaxed but stylish “cool-kitsch” feel. He uses the new shade, “Raspberry Tint,” from the Benetint line.

Yeonjun also shows a dreamy mood in the photos. He is wearing a large white knit sweater, has a wet-hair style, and is bathed in bright pink lighting.

Benefit’s Statement on the Partnership

A representative from Benefit shared why Yeonjun was chosen for this role.

They stated:

“Yeonjun’s free-spirited and distinctive image perfectly matches the new Benetint color. We plan to continue showcasing our trendy beauty mood through various campaigns.”

This statement highlights that the brand sees a strong connection between Yeonjun’s personal style and the image they want to present with their new product.

Special Event for Fans

To mark this new partnership and the launch of the Benetint color extension, a special event has been planned for fans.

Customers who buy any one of the eight Benetint shades will receive a set of four ID-style photos of Yeonjun. These special photo items are available for a limited time. They can be found at offline stores across the country, as well as online through Naver and Olive Young, while supplies last.

This event offers fans a chance to get unique merchandise linked to Yeonjun’s new role as ambassador.

Yeonjun is a member of the popular K-pop group TXT. His involvement with Benefit is expected to bring more attention to the brand, especially among younger audiences and fans of K-pop. His image is seen as a good fit for promoting beauty products that appeal to a broad, global audience.

The partnership with Benefit marks a new step for Yeonjun in the world of beauty endorsements. It highlights his growing influence in fashion and beauty trends. Fans are looking forward to seeing more from this collaboration in future campaigns.

Yeonjun continues to be active with TXT, with the group consistently releasing new music and performing globally.

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