BTS has claimed the top spot as the most popular K-pop group in June 2025, according to the latest brand reputation rankings. The group outperformed SEVENTEEN and BLACKPINK, extending their dominance for the third consecutive month. The rankings reflect the intense competition in the K-pop industry, where fan engagement, music releases, and global influence play key roles.
The Korean Business Research Institute analyzed data from May 19 to June 19, 2025, measuring consumer interest, media coverage, and online interactions. BTS scored a brand reputation index of 6,968,708, marking a 4.22% increase from May. Their strong performance comes as the group prepares for a full reunion after military service discharges.
SEVENTEEN secured second place with a brand reputation index of 5,993,949, showing a 39.05% growth from the previous month. BLACKPINK ranked third with 4,152,491 points, despite a slight decline. The rankings highlight the shifting dynamics among top K-pop groups, with BTS maintaining their lead while others gain momentum.
BTS Continues Dominance with Military Discharges and Anniversary Celebrations
BTS held onto the number one position thanks to their ongoing activities and fan engagement. The group celebrated their 12th debut anniversary with FESTA 2025, releasing special content and teasing future projects. Members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook have all completed military service, fueling excitement for their full-group comeback.
The group’s keyword analysis included terms like “military discharge,” “12th anniversary,” and “celebrate.” Their positive response rate reached 92.09%, showing strong fan support. BTS also made headlines with solo projects, including J-Hope’s “Hope On The Stage Final” concert and Jin’s upcoming solo tour.
SEVENTEEN’s Strong Comeback and Global Recognition
SEVENTEEN climbed to second place with a significant boost in their brand value. The group’s index rose to 5,993,949, driven by their variety show “NANA bnb” and their 10th debut anniversary celebrations. Their album “HAPPY BURSTDAY” and global UNESCO partnership contributed to their growing influence.
Popular keywords linked to SEVENTEEN included “MINITEEN,” “Bad Influence,” and “HAPPY BURSTDAY.” The group also achieved a 91.78% positive response rate. Despite some members enlisting in the military, SEVENTEEN’s activities kept them in the spotlight.
BLACKPINK Prepares for World Tour Amid Ranking Shift
BLACKPINK dropped to third place but remains the top girl group in the rankings. Their brand reputation index was 4,152,491, a 13.19% decrease from May. The group is gearing up for their “DEADLINE” World Tour, starting in South Korea in July. New music releases are also expected soon.
Fan reactions to BLACKPINK included keywords like “Jennie,” “full-group comeback,” and “Goyang concert.” The group maintained a 91.24% positive sentiment score. Their global fanbase continues to show strong support ahead of their upcoming tour.
IVE and BIGBANG Round Out the Top Five
IVE ranked fourth with a brand reputation index of 3,629,408, despite a 21.82% drop from May. The group released new content titled “1.2.3 IVE,” keeping fans engaged. BIGBANG took fifth place with 2,730,536 points, marking a 14.70% decline. Both groups remain influential in the K-pop scene.
Full Top 10 K-Pop Group Rankings for June 2025
BTS – 6,968,708
SEVENTEEN – 5,993,949
BLACKPINK – 4,152,491
IVE – 3,629,408
BIGBANG – 2,730,536
aespa
(G)I-DLE
Oh My Girl
TWICE
Red Velvet
The rankings also featured other popular groups like SHINee, Stray Kids, and LE SSERAFIM. Female groups dominated the lower half of the top 10, showing their strong presence in the industry.
Fan Reactions and Industry Impact
Fans shared mixed reactions to the rankings. Some celebrated BTS’s continued success, while others praised SEVENTEEN’s rise.
“Whether BTS is back or not, SEVENTEEN will keep doing what they always do: slay stages, write their own songs, and grow stronger together.”
“SEVENTEEN is the best of the best. No need to compare when it comes to talent, hard work, and unity, they shine above the rest.”
The rankings highlight the competitive nature of K-pop, where groups constantly innovate to stay on top. With comebacks, tours, and new music on the horizon, the next months could bring more changes to the list.
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