BTS member Kim Taehyung, known as V, has caused a major stir online with a new Coca-Cola commercial. The short ad film was first seen on Weverse on August 19, 2025. It shows V drinking a bottle of Coke Zero quickly. Fans quickly focused on his actions after drinking, which included a gesture where he appeared to kiss his bicep. This small moment led to a big reaction on social media, with many fans calling the ad sexy and exciting. The commercial is now being shown on large screens and billboards all over South Korea .
The ad is only five seconds long but has become very popular. In the video, V drinks the entire bottle in one go. After finishing, he makes a refreshing expression and does the now-famous bicep kiss. Fans also noticed his Adam’s apple moving while he drank, which added to the ad’s appeal. The commercial was part of a new campaign for Coke Zero, for which V became a brand ambassador in late July 2025 .
Fan Reactions to the Coca-Cola Commercial
Social media platforms were flooded with comments from excited fans soon after the ad appeared. Many fans shared their thoughts on X (formerly Twitter), using hashtags like #TaehyungxCocaCola and #VxCocaCola. The reactions were mostly about V’s visual appeal and the ad’s sensual vibe.
One fan humorously questioned the need for the bicep kiss, saying:
“was the bicep kiss necessary”
Another fan expressed amazement at V’s appearance, posting:
“Taehyung’s Adam’s apple while drinking… then he kissed his bicep?? WHY IS THIS SO SEXY OMG😭😭”
Other comments praised V’s effectiveness as a brand ambassador. One fan noted:
“No one’s looking at the bottle 😭all about thv”
Another admirer added:
“This made me thirsty for some reason. TAEHYUNG COCA COLA AMBASSADOR KIM TAEHYUNG X COKE ZERO”
The ad’s success was clear from its quick spread online and the enthusiastic response from fans. Many said that V’s charm made the simple act of drinking soda look attractive and captivating .
Background of V’s Coca-Cola Ambassadorship
V was officially named the global brand ambassador for Coca-Cola Korea’s Coke Zero on July 30, 2025. The campaign is called “Best Come EVer,” a clever use of the “V” in his name. This partnership is significant because V chose to support a well-known domestic brand. Coca-Cola Korea is managed by LG Household & Health Care, which handles production and marketing within South Korea .
The announcement was met with excitement from many fans, who praised V’s influence and star power. However, the partnership also faced some criticism. Some fans expressed concerns about Coca-Cola’s alleged ties to Israel, citing the ongoing situation in Gaza. They urged V to reconsider the endorsement, pointing to the Boycott, Divestment, Sanctions (BDS) movement’s list that includes Coca-Cola .
Despite the controversy, the campaign has grown quickly. The ad with the bicep kiss is now featured on many billboards, posters, and digital screens across South Korea. This includes subway stations, bus stops, shopping malls, and convenience stores. The teaser video for the campaign also got over 10 million views on Instagram in less than 24 hours, showing V’s strong global reach .
V’s Recent Activities and Projects
Besides the Coca-Cola deal, V has been busy with other projects after finishing his military service in June 2025. He is set to throw the first pitch at a Los Angeles Dodgers baseball game on August 25, 2025. This event created so much excitement that ticket sales websites crashed when it was announced .
V also works with Compose Coffee, another beverage brand. A new ad for Compose Coffee was released on August 18, 2025. It featured a Picasso-style sketch that referenced V’s artistic side, known as “Vante.” Fans praised this creative approach. The next day, V shared 19 behind-the-scenes photos from the shoot on social media, engaging further with his fans .
V has been active on Instagram, sharing personal moments like childhood photos and pictures with his BTS bandmates. His presence at fashion events, like the CELINE 2026 show in Paris, has also drawn attention. There, he spent time with other celebrities like Park Bo-gum and Suzy .
The Bigger Picture: Celebrity Endorsements and Fan Expectations
V’s Coca-Cola ad shows how powerful celebrity endorsements can be in advertising. His simple gesture created a huge wave of online buzz, proving his ability to capture attention easily. Brands often use famous people to make their products more appealing, and V’s effect on Coke Zero’s image is a clear example of this .
However, the mixed reactions to his partnership with Coca-Cola also highlight the challenges celebrities face. Fans today often expect their idols to be aware of social and political issues. They want them to make ethical choices in their business deals. The calls for V to cancel the Coca-Cola deal over alleged links to geopolitical conflicts show how brand endorsements can become controversial .
Despite these issues, many fans continue to support V. They trust his judgment and appreciate the care he puts into selecting his projects. One fan defended him online, writing:
“Never question his choices because taehyung is smart and so far all his brands treat him like a prince and support his artistry”
This support has helped keep the focus on the positive aspects of his recent work, like the successful Coca-Cola campaign .
The ad with the bicep kiss is likely to remain a talking point among fans for a while. As the campaign continues, more ads featuring V are expected to be released. Fans are eager to see what he does next, both with Coca-Cola and in his other activities .
