NewJeans, one of K-pop’s most popular groups, has shaken the industry by announcing the termination of their exclusive contract with ADOR during an emergency press conference on November 28. The surprising move, led by the group’s members, has sparked controversy and garnered a swift response from their agency.

NewJeans Reveal Reasons for Contract Termination

At the press conference, the members shared their grievances about their time with ADOR:

Hanni revealed instances of mistreatment by the company.

Danielle outlined the group’s plans for their future without ADOR.

The sudden nature of the announcement caught fans and industry insiders off guard, with many praising the group for standing up for themselves.

ADOR Responds to NewJeans’ Claims

In response to the press conference, ADOR released an official statement denying any breach of contract and expressing disappointment over the group’s unilateral action.

“It is regretful that the members planned and carried out the press conference for the dissolution of their exclusive contracts before even receiving and sufficiently examining our reply to their certification of contents.”

— ADOR

The company emphasized that the contract remains valid and rejected claims that trust had been broken:

“ADOR did not violate the contract, and their one-sided claims that the trust has been broken cannot be a valid reason for voiding the contract. The contract between ADOR and NewJeans is still very much valid.”

— ADOR

ADOR further stated that they had made repeated attempts to arrange meetings with the group but were unable to do so:

“We hope that we can meet with open hearts for a deep conversation. ADOR supports our artist NewJeans and their promotions and will do our best so that they can continue to grow as a global artist.”

— ADOR

Fans React to the Unfolding Drama

The situation has divided fans and the public, with some supporting NewJeans for taking a stand, while others urge both sides to find a resolution. As one of K-pop’s brightest acts, the group’s future remains uncertain, with fans eagerly waiting to see how the dispute will unfold.

You can read the initial statement from NewJeans below.

Source: TenAsia