NewJeans’ Hanni has revealed the reasons behind the group’s decision to part ways with their agency, ADOR, citing ongoing mistreatment of both members and staff. The announcement came during an emergency press conference, where the group shared their experiences and the reasons for their departure.
Hanni’s Emotional Statement
Speaking in English, Hanni detailed the struggles the group faced while under ADOR’s management:
“We have faced mistreatment, not just towards us but our staff, countless preventions and contradictions, deliberate miscommunications, and manipulation regarding multiple areas.”
— Hanni
She went on to criticize ADOR’s priorities, accusing the company of valuing profit over genuine artistry:
“[ADOR is] a company that no longer has any sincerity in the art of music… fixated on appearing like a well-working company despite only having thoughts about making money and having no conscience of the negative effect they create through their non-authentic means.”
— Hanni
Hanni explained that staying with ADOR would have been harmful to the group’s well-being and artistic vision:
“To continue to work under a company with no intention of protecting NewJeans would only do us harm. That is why the five of us together have agreed to leave ADOR and to clearly express ourselves before misleading information is released.”
— Hanni
A Unified Decision
The members of NewJeans unanimously decided to leave the agency, emphasizing their shared commitment to artistic integrity and mutual support. The press conference aimed to prevent misinformation from spreading about their departure.
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What’s Next for NewJeans?
While NewJeans has yet to announce their next steps, their decision to stand against mistreatment has sparked widespread support from fans. Many are eager to see what the talented group will achieve independently.
Source: newsen