Aespa has claimed the number one spot in the girl group brand reputation rankings for July 2024, followed closely by IVE and TWICE. These rankings, released by the Korean Business Research Institute on July 14, 2024, reflect the popularity and influence of K-pop girl groups based on various metrics.
Aespa Takes the Lead
On July 14, 2024, the Korean Business Research Institute published the girl group brand reputation rankings for the month. These rankings are based on a thorough analysis of consumer participation, media coverage, interaction, and community indexes. Aespa emerged at the top with a brand reputation index of 6,189,495, which represents a 14.41% increase from their ranking in June.
Key terms associated with Aespa included “Supernova,” “MY,” and “concert,” while “addictive,” “sing along,” and “record” were the top-ranking terms. The positivity-negativity analysis revealed that Aespa had 91.83% positive reactions. Their recent success is largely attributed to their first album, “Armageddon,” which has been performing exceptionally well on the charts.
IVE and TWICE Follow Close Behind
IVE secured the second spot in the rankings with a brand reputation index of 4,533,636. Their latest EP, “IVE SWITCH,” has garnered significant attention, contributing to their high ranking.
TWICE came in third with a brand reputation index of 4,253,417, showing a remarkable 85.10% rise in their index since June. This surge is likely due to their ongoing promotional activities and recent releases.
In addition to Aespa, IVE, and TWICE, the top 30 girl groups for July 2024 include:
LE SSERAFIM – 4,008,137 brand reputation index, a 65.29% increase since June.
(G)I-DLE – 3,960,533 brand reputation index, a 53.38% rise from June.
Red Velvet
Apink
OH MY GIRL
Girls’ Generation
ILLIT
BABYMONSTER
tripleS
ITZY
cignature
MAMAMOO
BLACKPINK
STAYC
KISS OF LIFE
LOONA
Girl’s Day
NewJeans
fromis_9
APRIL
woo!ah!
Kep1er
H1-KEY
EXID
Dreamcatcher
Candy Shop
NMIXX
These rankings highlight the dynamic nature of the K-pop industry and the competition among girl groups to maintain and improve their brand reputation.
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