The wait is almost over for fans who love watching Ahn Hyo Seop in fun, feel-good love stories. The actor is coming back to television with a fresh romantic comedy called “Sold Out on You.” This marks his first time doing a light-hearted romance drama since his big hit “Business Proposal” back in 2022.
People around the world got to see Ahn Hyo Seop in a very different role recently. He starred in the action-packed movie “KPop Demon Hunters,” which won two Academy Awards. That film showed his tough and serious side. Now, he is ready to switch gears and make viewers laugh and smile again.
The new drama will start airing on April 22, 2026. It will be available on SBS every Wednesday and Thursday at 9 PM KST. Global audiences can also watch it on Netflix, making it easy for fans in the USA, UK, Canada, Australia, and India to enjoy the show.
Ahn Hyo Seop Opens Up About Returning to Rom-Coms
The actor recently sat down for an interview to talk about his new project. He admitted that he feels very happy to be doing a romantic comedy again. It has been a long time since “Business Proposal” became a global sensation.
“It’s been a long time since I’ve done a light-hearted romantic comedy after ‘Business Proposal,’ so that’s something I’m looking forward to as well. I’m grateful that I get to be part of this project.”
Ahn Hyo Seop also talked about working with SBS again. People often call him the “son of SBS” because he has done many hit dramas with this channel. These include popular shows like “Dr. Romantic,” “Still Seventeen,” and “Lovers of the Red Sky.” He said it feels a bit embarrassing to hear that title, but he trusts the network completely.
The Soboro Bread Character: Tough Outside But Soft Inside
When asked to describe his character Matthew Lee in just one word, Ahn Hyo Seop chose a very tasty answer. He compared Matthew to soboro bread, which is a Korean sweet bun with a crumbly topping. The outside looks hard and dry, but the inside is soft and sweet.
“He looks stiff and cold on the outside, but inside he has a warm heart. Even if it doesn’t seem that way, he really takes care of the people around him and puts his heart into them. Matthew felt like the kind of guy who needs attention and love too.”
This description fits Matthew Lee perfectly. In the drama, Matthew is a young farmer who runs the only farm in the world that grows white flower mushrooms. These mushrooms are very rare and valuable. The beauty industry calls them a “miracle ingredient” for skin products.
Matthew does not just farm. He also works as the CEO of a natural ingredients company and a cosmetics researcher. He holds three jobs at the same time. Ahn Hyo Seop explained that he focused a lot on Matthew’s eyes while acting. When Matthew is working, he looks sharp and professional. But when he talks to people in his village, he becomes clumsy and awkward.
Meet Dam Ye Jin: The Host Who Can’t Sleep
The female lead in “Sold Out on You” is played by Chae Won Bin. She takes on the role of Dam Ye Jin, a very famous home shopping host. Her job is to sell products on TV, and she is very good at it. She has sold over 1 trillion won worth of items in her career.
But there is a problem. Dam Ye Jin suffers from very bad insomnia. She cannot sleep well because of her stressful job. On the outside, she looks full of energy and confidence. But inside, she is tired and needs rest.
The story begins when Ye Jin travels to Deokpung Village to find Matthew Lee. She needs his special mushrooms for a business deal. But Matthew refuses to work with her. He wants to protect his mushrooms like they are his own children. This creates a lot of funny fights between the two characters.
What to Expect from the Bickering Couple
The drama promises many fun moments between the two main characters. Early still photos show Matthew and Ye Jin having a staring contest in the middle of a road. They look very angry at each other. Later photos show them smiling softly and looking at each other with warm eyes.
Ahn Hyo Seop shared that he wanted to show a “cute side” of Matthew. Even though Matthew gets annoyed easily, he still tries to help people. He might complain while doing it, but he gets the job done. This makes the character lovable and funny at the same time.
The actor also mentioned that sincerity is the most important part of Matthew Lee’s personality. Whether Matthew is dealing with work or relationships, he always gives his honest effort. This honest and hardworking nature is what eventually helps him connect with Ye Jin.
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A Comforting Show You Can Watch While Eating
Ahn Hyo Seop wants viewers to know that “Sold Out on You” is not just a funny show. He hopes it can help people relax after a hard day. He described the drama as something you can watch while eating a meal.
“Everyone has various worries in everyday life—not just in Korea but everywhere in the world—and each person has their own stress. I hope this can be the kind of series that offers comfort, even if just for a moment while you enjoy a tasty meal.”
The drama also features a strong supporting cast. Kim Bum plays Seo Eric, a warm executive director at a cosmetics company. Ko Du Shim plays Songhakdaek, a powerful grandmother figure in the village. Their characters will add more fun and heart to the story.
“Sold Out on You” premieres on April 22, 2026. The first episode will air on SBS at 9 PM KST. International fans can stream it on Netflix. The show will have a total of several episodes releasing every week. Mark your calendars for this sweet and funny romance.
Also Read: ‘The Forsytes’ Episode 3 Recap: James Schemes Against Jo as Irene and Soames Take a Big Step
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