The Korean Business Research Institute has revealed November’s Star Brand Reputation Rankings, showcasing the most influential figures in South Korea’s entertainment and sports industries. From BLACKPINK to BTS and rising actor Byeon Woo Seok, here’s who topped the charts this month.

BLACKPINK Reigns Supreme

The global K-pop phenomenon BLACKPINK secured the number one spot with an impressive brand reputation index of 12,549,055, marking a staggering 152.01% increase from last month. Their unmatched popularity and global influence remain unparalleled.

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Byeon Woo Seok’s Meteoric Rise

Actor Byeon Woo Seok, known for his role in Lovely Runner, took second place with a brand reputation index of 8,029,412—a remarkable 92.47% boost. His captivating performance and growing international fanbase have cemented his status as a rising star.

Lim Young Woong and BTS Dominate

Beloved balladeer Lim Young Woong held onto the third position with a brand reputation index of 7,665,090, reflecting his broad appeal across generations. Meanwhile, global icons BTS ranked fourth with 7,486,961, showcasing a 34.40% jump despite focusing on solo projects.

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Son Heung Min Makes the Top 5

Rounding out the top five is South Korean soccer superstar Son Heung Min, with a brand reputation index of 7,021,943—a 19.64% increase—highlighting his continued dominance both on and off the field.

November’s Top 30 Stars

Here’s the complete list of the top 30 stars shaping South Korean culture this month:

1. BLACKPINK
2. Byeon Woo Seok
3. Lim Young Woong
4. BTS
5. Son Heung Min
6. SEVENTEEN
7. Kim Tae Ri
8. Kim Do Young
9. Yoo Jae Suk
10. ASTRO’s Cha Eun Woo
11. aespa
12. IVE
13. BIGBANG
14. DAY6
15. BIBI
16. TWICE
17. Ma Dong Seok
18. Kim Jong Kook
19. Lee Dae Ho
20. Kim Soo Hyun
21. SHINee
22. Lee Young Ji
23. Baek Jong Won
24. Kang Daniel
25. OH MY GIRL
26. (G)I-DLE
27. Son Suk Ku
28. LE SSERAFIM
29. Park Ji Sung
30. NCT

These rankings reflect the vibrant and diverse talents dominating South Korean entertainment and sports. Who do you think will top next month’s list?

Credits: The Korean Business Research Institute, BIGHITMUSIC, YG Entertainment, VARO Entertainment