BLACKPINK has sparked mixed reactions after revealing an updated version of their official light stick. The group’s agency, YG Entertainment, shared the redesign on their social media, but fans criticized it as a “cash grab” due to minimal changes and the lack of new music. Many supporters expressed frustration, demanding new songs instead of merchandise.
BLACKPINK’s New Light Stick Design Revealed
The updated BLACKPINK light stick features slightly larger heart shapes and the group’s logo engraved on the sides. The functionality remains similar to the previous version, with no major upgrades. The announcement came shortly after the group confirmed their DEADLINE world tour, leading some fans to believe YG is prioritizing tours and merchandise over music releases.
“It’s the same light stick with tiny changes. Why should we buy it again?” — Fan comment on Instagram
“We’ve been waiting for new music for years, and this is what they give us?” — Twitter user
Fan Reactions Overwhelm Social Media
Fans flooded BLACKPINK’s Instagram post with complaints, calling the redesign “soulless” and “unnecessary.” Many pointed out that the group has not released a full album since 2020’s THE ALBUM, despite their global success. Some even accused YG Entertainment of exploiting the fandom with repetitive merchandise.
“They advertise everything except music. We deserve better.” — Fan reaction on Weverse
“This feels lazy. The company is just recycling old ideas.” — Netizen comment
YG Entertainment’s Merchandise Strategy Under Fire
This isn’t the first time YG has faced backlash over BLACKPINK’s merchandise. Past releases, including limited-edition photocards and perfumes, have also been called overpriced and low-effort. Meanwhile, other K-pop groups like BTS and TWICE frequently release new music alongside merch, keeping fans engaged.
BLACKPINK’s last single, “The Girls,” was released in 2023 as part of a game collaboration, further disappointing fans hoping for a proper comeback. The group’s solo activities, including Lisa’s and Jennie’s ventures into acting, have also shifted focus away from group music.
Will BLACKPINK Release New Music Soon?
Despite the light stick controversy, YG Entertainment has not confirmed any plans for BLACKPINK’s next musical project. The group’s DEADLINE tour is their main focus, with dates spanning Asia, Europe, and North America. Some fans remain hopeful that new music will be announced during the tour.
Industry insiders suggest BLACKPINK’s contract renewals with YG may be affecting comeback plans. All four members—Jisoo, Jennie, Rosé, and Lisa—re-signed for group activities, but their individual contracts remain unclear.
Global Fans Divided Over the Announcement
While some fans criticized the light stick, others defended the group, stating that merchandise is a normal part of K-pop culture. Light sticks are a key part of concert experiences, and updated versions often coincide with tours.
“If you don’t like it, don’t buy it. No one is forcing you.” — Reddit user
“I’ll still support BLACKPINK no matter what. The light stick looks cute!” — YouTube comment
Credits: News research compiled from Instagram, Twitter, Weverse, and K-pop news outlets.
