“Is it the dawn of a new era or a glaring spotlight on past mismanagement?” This question lingers as BLACKPINK’s Jennie collaborates with ZICO, inciting a wave of criticism towards YG Entertainment’s handling of her solo career.
Jennie, a long-standing member of YG Entertainment, recently launched her own company, ODD ATELIER. Since its inception, she has been actively involved in various projects, from music production and brand collaborations to television appearances and participation in major global events.
Sneak peek #ZICO #JENNIE pic.twitter.com/sW7qSpehxV
— KOZ ENTERTAINMENT OFFICIAL (@KOZ_Entofficial) April 18, 2024
The recent collaboration with ZICO has stirred excitement among fans. A video snippet shared on the official KOZ Entertainment X account showcases Jennie’s vocal prowess, with ZICO grooving to her rhythm in the background. An accompanying photo reveals the duo engrossed in a lyrical discussion, further fueling anticipation.
However, the release of these teasers has sparked a backlash against YG Entertainment. Netizens were quick to point out that Jennie’s productivity has significantly increased since her departure from YG. In just four months, she has released more songs and engaged in more collaborations than during her entire tenure at YG Entertainment.
ZICO 11th Digital Single ‘SPOT! (feat. JENNIE)’
— KOZ ENTERTAINMENT OFFICIAL (@KOZ_Entofficial) April 18, 2024
🗓️Scheduler
🎧🔜2024. 4. 26 6PM (KST)#ZICO #지코 #JENNIE #제니 #SPOT #스팟 pic.twitter.com/cw0KS1FfKQ
Fans argue that YG Entertainment stifled Jennie’s potential, and her current bustling schedule is seen as evidence of this claim. This isn’t the first instance where Jennie’s independent strides in music have triggered criticism against YG Entertainment.
they said jennie will focus on her modelling career once blackpink is over but she is the one amongst all four accepting all collabs and is probably working on jnk1.. TOLD Y'ALL YG'S THE PROBLEM ALL THIS TIME 🙇🏻♀️
— 🌙 (@jensushii) April 18, 2024
jennie got 2 collaborations in just 4 months this year pic.twitter.com/GjWPYlxJMe
— ✯ (@jnkcvnty) April 18, 2024
jennie got 6 campaigns, 2 guestings (lee hyori red carpet & pinggyego) , attended chanel fashion week, 2 collabs ( matt champion & zico), Apartment 404 and Vogue magazine cover in 4 months pic.twitter.com/ugcksqIjwK
— ✯ (@jnkcvnty) April 18, 2024
jennie x zico collab is about to join the club pic.twitter.com/1AVmeWrgUF
— mᴼᴬ (@blondiemandu) April 18, 2024
jennie got 2 collaborations in just 4 months this year pic.twitter.com/GjWPYlxJMe
— ✯ (@jnkcvnty) April 18, 2024
they said jennie will focus on her modelling career once blackpink is over but she is the one amongst all four accepting all collabs and is probably working on jnk1.. TOLD Y'ALL YG'S THE PROBLEM ALL THIS TIME 🙇🏻♀️
— 🌙 (@jensushii) April 18, 2024
So, while Jennie’s collaboration with ZICO marks an exciting chapter in her career, it also raises questions about YG Entertainment’s management strategies. As fans eagerly await more from Jennie, the debate on YG’s role in her solo career continues to rage on.
