Global K-pop sensation BLACKPINK continues to break records. Their 2022 hit track “Shut Down” has achieved a remarkable milestone, surpassing 700 million views on YouTube. This accomplishment marks their 11th music video to reach this impressive number, further solidifying their influence in the music industry.
“Shut Down,” the title track from their album BORN PINK, reached 700 million views on January 29, 2025.
This achievement follows the success of ten other BLACKPINK music videos that have also crossed the 700 million mark:
- “DDU-DU DDU-DU”
- “BOOMBAYAH”
- “As If It’s Your Last”
- “Kill This Love”
- “How You Like That”
- “Whistle”
- “Playing With Fire”
- “Ice Cream”
- “Pink Venom”
- “Lovesick Girls”
Adding to their accolades, “Shut Down” is also BLACKPINK’s 12th group video to achieve this feat, including the dance performance video for “How You Like That,” which has garnered over 1.7 billion views.
BLACKPINK’s Reign
Formed by YG Entertainment, BLACKPINK consists of members Lisa, Jennie, Jisoo, and Rosé. Since their debut with the single album Square One featuring “Whistle” and “BOOMBAYAH,” they have become a leading force in the Hallyu Wave. Their numerous achievements include being the first K-pop group to perform at Coachella and the first K-pop girl group to receive certification from the RIAA. They have also won various prestigious awards, including Golden Disc Awards, Billboard Music Awards, and MTV Video Music Awards.
The group’s 2022 comeback with the album BORN PINK, featuring the singles “Pink Venom” and “Shut Down,” was a massive success. Their subsequent world tour, BORN PINK, became the highest-grossing concert tour by a K-pop girl group.
Solo Ventures and Future Comebacks
YG Entertainment has confirmed BLACKPINK’s upcoming comeback. Currently, the members are focusing on their solo careers, with Lisa, Jennie, and Jisoo each preparing to release solo albums. Fans eagerly await both their solo releases and the group’s highly anticipated return.
The group made their comeback in 2022 with the album BORN PINK, which included the singles Pink Venom and Shut Down. They also went on a world tour titled BORN PINK across various countries in Asia, North America, and Europe. It became the highest-grossing concert tour by a K-pop girl group of all time.
Moreover, BLACKPINK is expected to make their comeback soon and it has been confirmed by YG Entertainment. Currently, all the members are busy with their solo endeavors, with Lisa, Jennie, and Jisoo set to release their solo albums soon.
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Credits: YG Entertainment