The Korean beauty brand TIRTIR has officially revealed BTS’s V, Kim Taehyung, as their first global brand ambassador, releasing a striking concept photo that has captivated fans across the internet. The new image showcases the idol in an extreme close-up against a vibrant red background, perfectly highlighting his features and aligning with the brand’s message of individuality and confidence.
TIRTIR Makes the Partnership Official
On November 3, 2025, TIRTIR confirmed the partnership with the K-pop superstar. The announcement followed a clever teaser campaign that began on October 28, where the brand posted a mysterious image of a figure holding its signature Mask Fit Red Cushion. Fans quickly identified V as the ambassador-in-waiting, pointing to his distinctive lip mole as a clear giveaway. The brand’s official social media accounts fueled the speculation by following V on Instagram.
A representative from TIRTIR explained the reasoning behind choosing V, stating:
“V’s expressiveness and sensibility align closely with TIRTIR’s direction of ‘individuality and diversity.’ We expect that his influence will allow the brand to connect more deeply with consumers around the world.”
This collaboration marks V’s first official ambassadorship in the beauty sector, adding to his already impressive portfolio of global brands.
Fans Celebrate “Perfection” in New Concept Photo
The newly released concept photo, made public on November 6, has generated an overwhelming wave of praise from fans and netizens. The powerful red background and close-up composition have been met with widespread admiration on social media platforms.
One fan perfectly captured the general sentiment, writing, “He’s so stunning he’s so beautiful he looks soooo gorgeous I LOVE THIS SO MUCH this is perfection.”
The response highlighted how well V embodies the brand’s aesthetic. Many comments focused on his visual appeal and aura. One supporter noted, “He not only has a handsome appearance, but also a refined and mysterious aura.” Another fan declared him the ideal representative, commenting, “Stunning, to say the least! Kim Taehyung is setting new beauty standards and we are all loving it!”
The appreciation also extended to the specific artistic choices. One netizen agreed with a statement from V’s mother, adding, “Mama Kim was right, red really makes Kim Taehyung stand out, and Tirtir really highlighted his best features here.”
A Strategic Move for Global Expansion
V’s role as TIRTIR’s global ambassador is a strategic power move for the Korean beauty label. TIRTIR, owned by parent company Goodai Global, has been actively pursuing international growth. The brand launched in the US through Ulta Beauty in August 2025 and expanded into Sephora UK the same month.
V brings immense global influence to this expansion effort. With over 69 million Instagram followers, his power to drive trends and consumer behavior is undeniable. TIRTIR is best known for its viral Mask Fit Red Cushion, a foundation celebrated for its transfer-resistant formula and an extensive range of 40 shades, which is uncommon for Korean cushion products.
V’s Busy Year of Brand Partnerships and Return to Spotlight
V’s appointment with TIRTIR is one of several major brand engagements he has secured following the completion of his mandatory military service in June 2025. His return to public life has been marked by high-profile activities.
In early October, he was also named an ambassador for the Japanese skincare brand YUNTH. His fashion credentials remain strong as a global ambassador for Celine, having attended the brand’s Spring 2026 fashion show in Paris in July. Just recently, in late October, he turned heads at Vogue World: Hollywood, showcasing his signature style on the red carpet.
With BTS preparing for a full group comeback album in 2026, V’s reentry into the spotlight is gaining significant momentum, making his partnership with TIRTIR a timely and highly watched collaboration in the world of K-beauty and pop culture.
Also Read: Dear X Episode Schedule: Your Guide to New Episode Releases
