BTS’ V showered fans with love and creativity at a special “FRI(END)S PARTY” event held on March 16th in celebration of his new single “FRI(END)S.”

The event, designed exclusively for BTS’s fandom, ARMY, wasn’t your typical fan meeting. Spread across three floors, the “FRI(END)S PARTY” was a multi-sensory experience overflowing with hidden messages, heartfelt gestures, and interactive installations, all meticulously crafted to embody the theme and message of V’s latest song.

A Gift-Filled Welcome

From the moment ARMY entered the venue, dressed in the requested pink attire, they were met with a warm welcome. A special gift box awaited each fan, containing a diffuser named “V FRI(END)S FRAGRANCE” – a unique scent created by V himself specifically for the event. The box also included a photo postcard featuring V’s dazzling visuals and a handwritten letter penned by the artist himself. In the letter, V playfully asked fans, “ARMY, what kind of relationship are we?” referencing a lyric from “FRI(END)S” that ponders the meaning of friendship.

A Voice Message Surprise

The second floor offered a unique twist on the classic phone booth experience. Here, fans could dial designated numbers based on hidden clues to unlock three special voice messages from V. In these messages, V’s genuine affection for his fans shone through. He expressed his hope that everyone was having a good time and promised to create more memories with ARMY in the future.

Right next to the phone booths, a “LETTER TO V” space provided fans with a chance to express their own appreciation. Here, amidst a backdrop of sincerity and focused expressions, fans penned heartfelt letters directly to V.

Memories Made in the Music Video

The party continued on the third floor, where a photo zone recreated scenes from the “FRI(END)S” music video. Equipped with various props, fans enthusiastically documented themselves, creating lasting memories by stepping into the world of V’s latest visual masterpiece.

A Gallery of Emotions

Rounding out the experience, the third floor also housed a gallery showcasing concept photos and the music video for “FRI(END)S.” Here, fans were captivated by the visuals and short film, delving deeper into the song’s message and mood.

V’s “FRI(END)S PARTY” stands as a testament to his dedication to his fans. It was a celebration not just of his music, but of the special bond he shares with ARMY.

“FRI(END)S,” released just six months after V’s debut solo album “Layover,” has already garnered international acclaim. As of March 16th, 7 am KST, the song has reached number one on the iTunes Top Song chart in a staggering 87 countries and regions around the world.

See How Fans Reacted From Here.