The Korean Business Research Institute has released the latest brand reputation rankings for dramas in April 2025, showcasing the most talked-about shows of the month. These rankings come from a detailed analysis of 20 popular dramas, based on factors like consumer participation, media coverage, interaction, community awareness, and viewership numbers. The data was collected between March 8 and April 8, 2025, using big data to determine which dramas are making the biggest impact.
Buried Hearts Claims the Number One Spot Again
Buried Hearts continues to dominate, holding the top position for another month with a brand reputation index of 8,149,590. This drama has won over viewers with its gripping story and strong performances. In the keyword analysis, names like Park Hyung Sik and Heo Joon Ho stand out, alongside the phrase “love triangle,” hinting at the romantic tension driving the plot. Related terms such as “surpass,” “passionate acting,” and “record” show how the show’s emotional depth and standout moments keep people talking. The positivity-negativity analysis gives it a score of 92.74 percent positive reactions, proving its widespread love among fans.
The drama follows a storyline that has clearly struck a chord, blending romance and drama in a way that keeps audiences hooked. Its consistent top ranking shows it’s not just a passing hit but a show with staying power.
The Art of Negotiation Secures Second Place
Coming in at number two is The Art of Negotiation, earning a brand reputation index of 7,142,091. This drama has climbed the ranks with its unique premise and engaging characters. While specific details about its keyword analysis aren’t highlighted, its strong score suggests it’s a favorite among viewers who enjoy smart storytelling. Available to watch on Viki, it’s a must-see for anyone catching up on this month’s top dramas.
The show’s steady rise reflects its ability to hold attention in a crowded field of competitors, offering something fresh that keeps fans coming back week after week.
Undercover High School Takes Third
Right behind in third place is Undercover High School, with a brand reputation index of 6,953,880. This drama’s close score to the second spot shows how tight the race is among the top contenders. Its mix of youthful energy and undercover twists has clearly resonated with audiences. Fans can binge-watch all episodes on Viki, making it an easy pick for those looking to dive into a completed series.
Its strong showing this month highlights its appeal, likely driven by relatable characters and a plot that balances fun with suspense.
Top Five Rounded Out by Cinderella Game and When Life Gives You Tangerines
In fourth place, Cinderella Game scores a brand reputation index of 5,591,161. This drama brings its own flavor to the list, drawing viewers in with a story that’s both entertaining and memorable. Full episodes are available on Viki, giving fans a chance to see why it’s climbing the ranks.
Rounding out the top five is When Life Gives You Tangerines, with a brand reputation index of 5,444,504. This title suggests a heartfelt or uplifting tale, and its spot in the top five shows it’s connecting with viewers on an emotional level. Its consistent buzz makes it another standout in April’s rankings.
Full List of the Top 17 Dramas
The complete top 17 list includes a mix of genres and stories that have captured attention this month. Here’s how they stack up:
Buried Hearts
The Art of Negotiation
Undercover High School
Cinderella Game
When Life Gives You Tangerines
For Eagle Brothers
The Divorce Insurance
Hyper Knife
My Merry Marriage
The Potato Lab
Friendly Rivalry
The Witch
Mother and Mom
The Trauma Code: Heroes on Call
Weak Hero Class 1
Desperate Mrs. Seon Ju
Karma
Each of these dramas brings something different to the table, from intense thrillers to touching family tales, showing the variety that keeps K-drama fans engaged.
What Makes These Rankings Stand Out
The Korean Business Research Institute’s method looks at more than just viewership. It digs into how much people are participating online, how often the media mentions a show, and how communities react to it. For Buried Hearts, the high positive reaction score of 92.74 percent ties directly to its keyword hits like “passionate acting,” proving that strong performances are a big part of its success. Meanwhile, close scores between second and third place—7,142,091 for The Art of Negotiation and 6,953,880 for Undercover High School—show how competitive this month’s lineup is.
Fans on platforms like X have been buzzing about these rankings too. Posts highlight Buried Hearts staying at number one, with users praising its popularity and Park Hyung Sik’s role. Others celebrate The Art of Negotiation hitting second, showing how these dramas are sparking real-time excitement.
Where to Watch the Top Hits
For those eager to jump in, streaming options are available. The Art of Negotiation is on Viki, perfect for viewers who want to see why it’s climbing the charts. Undercover High School offers a full binge-watch experience on the same platform, while Cinderella Game is also ready to stream there. These accessibility options make it easy for global fans to join the conversation.
Looking Ahead
These rankings reflect what’s hot in April 2025, but the drama world moves fast. Will Buried Hearts hold its crown next month, or will a contender like The Art of Negotiation or Undercover High School take over? The close scores at the top suggest anything could happen.
