The Korean Business Research Institute has released the latest advertisement model brand reputation rankings for April 2025, and it’s packed with big names! Based on a detailed analysis of consumer behavior, the rankings come from big data collected between March 3 and April 3. The institute looked at participation, communication, media coverage, and social value to figure out each star’s brand reputation index. Here’s everything you need to know about the top stars who made the list this month.
Byeon Woo Seok Rules the Top Spot
Byeon Woo Seok is still the king of the rankings! He scored a brand reputation index of 2,041,239, which is a huge 42.68 percent jump from last month. His charm and popularity keep him at number one.
Fans love seeing him in dramas like Lovely Runner and Flower Crew: Joseon Marriage Agency. His steady rise shows how much people enjoy his work on screen.
Son Heung Min Kicks Up to Second Place
Soccer superstar Son Heung Min grabbed second place with a brand reputation index of 1,826,199. That’s a solid 41.09 percent increase from March.
His skills on the field and friendly personality off it keep him a favorite for brands. People can’t get enough of this sports icon.
Lim Young Woong Holds Strong at Third
Singer Lim Young Woong stayed at third place with a brand reputation index of 1,641,569. His score went up by 36.88 percent since last month.
Known for his powerful voice, he’s a big name in the music world. Fans adore his talent, keeping him near the top.
IVE Climbs to Fourth
Girl group IVE leaped to fourth place with a brand reputation index of 1,383,035. Their score rose by an impressive 45.37 percent from March.
Their catchy songs and fresh energy make them a hot pick for ads. They’re quickly becoming a major force in K-pop.
BLACKPINK Rounds Out the Top Five
BLACKPINK landed in fifth place with a brand reputation index of 1,315,943. That’s a massive 57.71 percent boost from last month.
The group’s global fame and style keep them in the spotlight. Brands love their bold and trendy vibe.
The Full Top 30 List
Here’s the complete top 30 lineup for April 2025:
Byeon Woo Seok
Son Heung Min
Lim Young Woong
IVE
BLACKPINK
Yoo Jae Suk
ASTRO’s Cha Eun Woo
Lee Byung Hun
SEVENTEEN
Park Bo Gum
Lee Chan Won
Son Suk Ku
BTS
Gong Yoo
Kang Ho Dong
Kim Jong Kook
Young Tak
aespa
Jun Hyun Moo
Choo Young Woo
Faker
LE SSERAFIM
Lee Jung Jae
Kim Hye Soo
Kim Jong Min
Park Seo Joon
Lee Jun Hyuk
Ahn Jung Hwan
Park Bo Young
Ma Dong Seok
Every name on this list earned their spot through hard work and fan love. From actors to singers to sports stars, they’re the faces brands trust most.
Rising Stars and Steady Favorites
The rankings show a mix of new energy and familiar names. IVE and BLACKPINK saw some of the biggest jumps, proving K-pop’s power in the ad world.
Meanwhile, stars like Yoo Jae Suk, Gong Yoo, and Park Seo Joon stay strong with their long-time popularity. It’s a balance of fresh faces and trusted talents.
What the Numbers Mean
The Korean Business Research Institute used a smart system to rank these stars. They tracked how much people talked about them, how often they appeared in media, and how fans engaged with them online.
The data, collected over a full month, gives a clear picture of who’s hot in the ad game right now. It’s all about real numbers and real impact.
Fan Reactions Online
Posts on X show fans buzzing about the rankings. Many cheered for Byeon Woo Seok staying on top, while others praised Son Heung Min for his big climb.
Supporters of IVE and BLACKPINK were thrilled with their gains. The online chatter proves these stars have loyal fans backing them up.
Catch Byeon Woo Seok in Action
Want to see whyByeon Woo Seokis number one? Check out his drama Lovely Runner on Viki. It’s a fun watch that shows off his talent.
You can also stream Flower Crew: Joseon Marriage Agency to see more of his skills. Both are great picks for fans and new viewers alike.
More to Come
The ad model rankings change every month, so there’s always something new to look forward to. Who will rise next? Keep an eye out for May’s list!
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