Lee Jun Hyuk and Han Ji Min’s chemistry drives the rom-com to first place, while “The Tale of Lady Ok” and “Squid Game 2” follow closely.
The Korean Business Research Institute has released its February 2025 drama brand reputation rankings, analyzing data from 17 popular shows airing between January 11 and February 11. The rankings, based on consumer engagement, media coverage, social interactions, and viewership metrics, highlight the month’s most buzzworthy K-dramas.
Top 5 Dramas of February 2025
Love Scout: The romantic comedy starring Lee Jun Hyuk and Han Ji Min claimed first place with a record-breaking brand reputation index of 16,384,706. Key phrases linked to the drama include “honey-sweet chemistry,” “date,” and “confess,” with 90.83% of audience reactions being positive.
The Tale of Lady Ok: The historical drama held its second-place position with a score of 14,441,150, praised for its intricate storytelling and strong performances.
Squid Game 2: The highly anticipated sequel ranked third (13,769,526), maintaining momentum despite a delayed release schedule.
Iron Family: This action-packed series climbed to fourth place (8,927,848), fueled by its intense plot twists.
The Queen Who Crowns: Rounding out the top five (6,961,809), the political thriller captivated viewers with its palace intrigue.
Keyword Analysis and Audience Reactions
Big data revealed audience sentiments toward the top dramas:
Love Scout: Dominated discussions with terms like “Lee Jun Hyuk’s charm” and “Han Ji Min’s wit.” Fans called it a “perfect Valentine’s watch” for its lighthearted romance.
The Tale of Lady Ok: Trends included “costume design” and “female empowerment,” reflecting its feminist themes.
Squid Game 2: Despite fewer episodes, phrases like “unpredictable survival” and “new characters” kept it trending.
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