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HYBE Faces Criticism for Low 3rd Quarter Net Profit Compared to The “Big 3”

HYBE Faces Criticism for Low 3rd Quarter Net Profit Compared to The "Big 3"

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The financial performance of South Korea’s major entertainment companies—HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment—in the third quarter of 2024 has sparked widespread online discussion. While HYBE reported impressive revenue figures, its net profit lagged significantly behind its competitors, drawing criticism and humor from netizens.

Financial Results Highlight Stark Contrast

In terms of revenue, HYBE outperformed its rivals, posting ₩528 billion KRW (about $375 million USD). This figure overshadowed SM Entertainment (₩242 billion KRW, about $172 million USD), JYP Entertainment (₩171 billion KRW, about $121 million USD), and YG Entertainment (₩83.5 billion KRW, about $59.3 million USD).

HYBE Faces Criticism for Low 3rd Quarter Net Profit Compared to "Big 3"
HYBE Faces Criticism for Low 3rd Quarter Net Profit Compared to The “Big 3”

However, HYBE’s net profit told a different story. The company recorded just ₩1.40 billion KRW (about $994,000 USD) in net profit. In comparison, SM Entertainment achieved ₩16.0 billion KRW (about $11.4 million USD), and JYP Entertainment emerged as the top performer with a staggering ₩38.8 billion KRW (about $27.6 million USD).

Online Reactions on TheQoo

These numbers have ignited conversations on popular Korean forums like TheQoo, where netizens expressed shock and humor over HYBE’s low-profit margins despite its massive revenue. Some of the most discussed comments include:

“Wow, where does all of HYBE’s money go?”
“JYP is crazy.”
“HYBE is so funny.”
“The money just keeps leaking and leaking.”
“What’s up with HYBE? LOL, YouTubers probably make more money.”
“HYBE makes less money than YouTubers, LOL.”
“Where does HYBE spend all their money?”
“Looking at things like this, JYP always seems like the real deal.”
“I get YG, but what’s up with HYBE?”
“HYBE is seriously amazing.”

Industry Implications

The stark difference in net profits raises questions about HYBE’s financial management and expenditure strategies, especially as the company continues to dominate in terms of revenue. It also highlights JYP Entertainment’s remarkable ability to maximize profitability, solidifying its reputation as a strong performer in the entertainment sector.

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