On May 16, a post titled “HYBE’s Daughter ILLIT Will Appear On Knowing Bros” went viral. In the post, the author uploaded an article with the same title.
According to the article, ILLIT will be appearing on JTBC’s Knowing Bros in the show’s episode airing on May 25.
Knowing Bros | JTBC
The announcement has since been met with heavy criticism. Many criticized HYBE for the article’s headline calling ILLIT, “HYBE’s Daughter,” as well as the fact that the group will be appearing on the show on the same week NewJeans comes back despite not promoting anything.
Netizens pointed out the fact that NewJeans, despite releasing their much-anticipated album on the same week, has only secured appearances on 2 YouTube shows.
“The fact they are (sabotaging) NewJeans so blatantly is the reason they are garnering hate. HYBE loves to fight with fans.”
“Wow, NewJeans is barely going on 2 YouTube shows, lol.”
“Doesn’t HYBE know that this will only bring more hate? What are they doing? ILLIT isn’t even promoting right now, lol. I don’t want to see them anymore.”
“On the same week that NewJeans is coming back, lol.”
“HYBE promoting ILLIT right now is not good for the group. The company is using ILLIT as a bullet shield. How disgusting.”
“Wow, looking forward to the subtitle edits (sarcasm).”
“HYBE loves to use the title ‘Youngest Daughter’ lol. Yeah, go ahead and be HYBE’s youngest daughter, lol.”
“Wow, they are so transparent. They are appearing on Knowing Bros despite not promoting and on the same week as NewJeans’ album release.”
“Seriously, what is wrong with them?”
“Are they having a comeback? Why are they coming out now?”
“They are promoting ILLIT on the same week as NewJeans’ album release despite finishing promotions, lol. I can’t wait for NewJeans’ album.”
“Oh, they are popular (sarcasm).”
“The label is so mean. When are they going to stop?”
“ILLIT isn’t even promoting… Seriously, the timing… Appearing on the show during NewJeans’ promotions is one thing, but then to make them come out when they are receiving so much hate… I don’t think this is good for ILLIT, HYBE sucks…”
Meanwhile, NewJeans is planning to release their highly anticipated comeback on May 24.
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