The tvN weekend drama When the Stars Gossip, which premiered on January 4, has seen a surprising dip in viewership ratings, raising concerns despite its large-scale production.
Initial Ratings and Comparison
According to Nielsen Korea, When the Stars Gossip premiered with a nationwide viewership rating of 3.3%. However, the ratings quickly dropped into the 2% range.
the cinematography of #WhenTheStarsGossip is insane ✨ pic.twitter.com/i2Rl2AB7Lz
— t. 이민호♡ when the stars gossip (@amorelmh) January 11, 2025
This decline is especially notable when compared to its predecessor, Love Your Enemy, which began with 3.5% and rapidly increased to 6.5% by its second episode, maintaining solid ratings throughout its run.
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Competition and Production Scale
Several competing series have also performed better than When the Stars Gossip. MBC’s Motel California debuted with 4.5%, while SBS’s Love Scout jumped to 11.3% within just four episodes. JTBC’s The Tale of Lady Ok achieved a peak of 11.1%, indicating strong viewer interest in these other dramas.
The production of When the Stars Gossip is particularly noteworthy. The K-Drama took five years to prepare and had a budget of ₩50.0 billion KRW (approximately $34.1 million USD), a substantial investment rarely seen in television productions. The drama features a unique space station setting and is the work of well-known screenwriter Seo Sook Hyang (Pasta, Jealousy Incarnate) and director Park Shin Woo (It’s Okay to Not Be Okay, Love in the City). The cast includes established actress Gong Hyo Jin and popular Hallyu star Lee Min Ho, factors that initially raised expectations for the series.
Current Reception and Future Outlook
Despite these promising elements, When the Stars Gossip has struggled to attract a large audience in Korea. With 12 episodes remaining, there is still a chance for the drama to improve its ratings. While the reception has been mixed, some viewers are still interested in the show’s unique space setting and the actors’ performances. The question remains whether When the Stars Gossip can overcome its current challenges and achieve greater success.\
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Source: eDaily
