IVE has risen to the top, taking the number one spot in the March girl group brand reputation rankings. The group’s performance pushed BLACKPINK and aespa to second and third place, respectively.
IVE’s Winning Numbers
The Korean Business Research Institute released the March 2025 brand reputation rankings for girl groups on March 9. IVE secured the top position, with BLACKPINK following at No. 2 and aespa at No. 3. TWICE and (G)I-DLE rounded out the top five, placing fourth and fifth.
IVE’s brand reputation index: 6,213,599 (a 5.26% increase from February).
Participation index: 353,600.
Media index: 1,055,659.
Communication index: 1,719,917.
Community index: 3,084,423.
The overall girl group brand reputation data decreased by 10.36% compared to February. Total data points dropped from 56,077,037 to 50,265,719.
Analysis of IVE’s Success
Koo Chang-hwan, director of the Korean Business Research Institute, provided insights into IVE’s ranking.
“In the March 2025 girl group brand analysis, IVE ranked No. 1. Their key link analysis keywords were ‘record, dominate, and surpass,’ while ‘Rebel Heart, attitude, and IVE Empathy’ were major search terms. The positive-to-negative ratio showed an overwhelming 93.98% positive sentiment.”
Full Rankings
Here is the full list of the March 2025 girl group brand reputation rankings:
IVE
BLACKPINK
aespa
TWICE
(G)I-DLE
Red Velvet
Oh My Girl
Kiki
fromis_9
H1-KEY
ITZY
BABYMONSTER
Apink
LE SSERAFIM
WJSN
FIFTY FIFTY
ILLIT
H1-KEY
MAMAMOO
tripleS
Dreamcatcher
cignature
Kep1er
ISNA
Brave Girls
Girl’s Day
KISS OF LIFE
KATSEYE
UNIS
MIYAO
Will IVE maintain their top position in April? Fans will have to wait and see.
Saikat Nandy is an entertainment news writer who covers the latest trends and stories from the world of showbiz, has a keen eye for spotting the most interesting and relevant topics, and delivers them to his audience with flair and humor. He is also a freelance blogger, content writer, and website designer who loves to explore new technologies and creative ideas.
