K-Dramas continue to captivate audiences worldwide, yet not all shows achieve the same level of success. The latest tvN series, “Serendipity’s Embrace,” is experiencing a decline in viewership ratings, despite its impressive cast and international acclaim.
The poster of “Serendipity’s Embrace” | tvN
Star-Studded Cast Fails to Boost Ratings
“Serendipity’s Embrace” features well-known actors like Chae Jong Hyeop, who gained fame for his role as “Potato Boy” in “Nevertheless”.
Chae Jong Hyeop in “Nevertheless” | JTBC
The drama also stars Kim So Hyun, known for her roles in hit series such as “Love Alarm”.
Kim So Hyun and Song Kang in “Love Alarm” | Netflix
Other notable cast members include Lee Won Jung, famous for “Hierarchy”, and former SISTAR member Kim Da Som.
Despite this star-studded lineup, the series has struggled to maintain strong viewership.
Ratings Decline Amidst Mixed Reviews
According to Nielsen Korea, the ratings for “Serendipity’s Embrace” have been consistently dropping. The series debuted with a 3.88% viewership rating, but the July 30 broadcast saw this fall to 2.66%, a slight decrease from the previous episode’s 2.7%. For a network like tvN, which typically sees averages of 6-8%, these numbers are below expectations.
| tvN
Audience Reactions
A review on Daum criticized the drama for being bland and filled with clichés. The delayed premiere of the series, postponed for over a year, was also mentioned as a factor.
Comments on the review were mixed:
“It’s cliché.”
“It’s really fun…”
“The quality is really poor. It feels like watching a web drama, haha. But is Chae Jong Hyeop doing well in Korea?”
“I’m watching it with so much excitement. It gets really interesting in episode 3. And So-hyun looks great in her school uniform.”
“It’s funㅠㅠㅠㅠㅠ”
“There are people here who are enjoying it!”
“If you like calm dramas, I recommend it. I’m really enjoying it too, hahaha.”
“Isn’t Chae Jong Hyeop a rookie? He should try different things at this point.”
“I’m enjoying it.”
“There are people who are enjoying it, especially yesterday’s episode. It was really fun.”
“It’s full of clichés, but it’s so enjoyable… so much fun.”
“Apart from enjoying this kind of predictable romance, the story is quite simple, even within its genre.”
“Huh, I find it fun.”
“Isn’t it normal for ratings to drop during the Olympics season? It seems a bit obvious…”
“It’s fun… You can’t help it if the ratings drop because it overlaps with Olympic events.”
International Audience’s Positive Feedback
While Korean viewers seem divided, international fans have been more favorable in their reviews. However, many of these viewers watch the series on platforms that do not contribute to the official viewership ratings.
Saikat Nandy is an entertainment news writer who covers the latest trends and stories from the world of showbiz, has a keen eye for spotting the most interesting and relevant topics, and delivers them to his audience with flair and humor. He is also a freelance blogger, content writer, and website designer who loves to explore new technologies and creative ideas.
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