Kim Soo Hyun’s Brand Modeling Career Takes a Hit as Viral Videos Show His Overseas Advertisements Being Removed and Discarded Due to Ongoing Controversy with Late Actress Kim Sae Ron
ActorKim Soo Hyun faces a rapid decline in his brand endorsements as clips showing his advertisements being discarded overseas go viral. The actor’s alleged past relationship with Kim Sae Ron, including accusations of a six-year relationship starting when she was 15, has severely damaged his public image. As these claims spread, public opinion turned sharply against the actor, leading to major brands distancing themselves from him.
Overseas Ads Discarded
Clips circulating online show businesses abroad removing Kim Soo Hyun’s promotional materials. One video captures a person peeling his poster off a wall.
| TheQoo
Another shows a woman carrying a life-sized standee out of a building.
| TheQoo
A third clip displays his cardboard cutout thrown in the trash near a street dumpster.
| TheQoo
These incidents signal a significant drop in his popular brand presence.
Public and Netizen Reactions
Korean netizens have reacted positively to the removal of his ads. Many criticized the slow response of South Korean advertising and media industries. They emphasize the need for accountability.
Netizens commented:
“That’s how it should be. Why are our country’s advertising and media industries so hesitant? This has been dragged out for way too long. Apologize to the victims’ families and retire.”
“Good.”
“Good. It’s disgusting how South Korea and Japan are the most lenient when it comes to these kinds of crimes. If this were overseas, they’d be completely blacklisted immediately. And honestly, that’s exactly what should happen to child grooming criminals.”
“Better than our country.”
“This is how it should be.”
Prada, a global fashion brand, already cut tieswith Kim Soo Hyun. Now, smaller businesses are also removing his ads.
The controversy started after Kim Sae Ron’s family accused Kim Soo Hyun of a six-year relationship with her, beginning when she was 15. They also alleged that his agency attempted to extort money from her after their breakup and her DUI incident. These claims led to a sharp decline in public opinion against the actor.
