KISS OF LIFE is dealing with two major controversies as they prepare for their comeback. Fans accuse them of copying BLACKPINK’s Jisoo in new concept photos. This comes after the group faced criticism for cultural appropriation in a recent livestream.
KISS OF LIFE’s Comeback Concept Compared to Jisoo’s Style
The group shared teaser images for their upcoming mini-album 224. Member Haneul’s photos sparked debate online. Fans noticed her styling looked very similar to Jisoo’s look in her solo song earthquake.
In the pictures, Haneul wears a black outfit with long straight hair and bangs. Her accessories and makeup also resemble Jisoo’s signature style. Social media users quickly pointed out the similarities.
“This is not inspiration, this is copying. Why can’t they create their own identity?” – @blinkforever
“Jisoo’s impact is huge, but this is too similar. It’s lazy styling.” – @kpopvisuals
Some fans defended KISS OF LIFE, saying black outfits and sleek hair are common in K-pop. Others argued the group should avoid controversies after their recent issues.
Cultural Appropriation Backlash from April Livestream
Before the plagiarism claims, KISS OF LIFE faced heavy criticism for a birthday livestream. The event had an “old-school hip-hop” theme. Members wore cornrows, Bantu knots, and gold chains while imitating rap styles.
Many fans, especially international audiences, called it offensive. They said the group exaggerated Black stereotypes without understanding their cultural significance.
“This was a blackface cosplay party. They knew what they were doing.” – @ovryuri
“Two members are from the U.S. They should know better.” – @santoshdragon
S2 Entertainment, the group’s agency, apologized and removed the video. Member Julie later gave a personal apology in a live broadcast.
“We realize we made a mistake. We will learn from this and do better.” – Julie
The backlash led to KISS OF LIFE withdrawing from KCON LA 2025. The event organizers said it was a mutual decision with their agency.
What’s Next for KISS OF LIFE?
The group is set to release 224 on June 9. Fans are watching closely to see how they address these controversies. Some worry the scandals will hurt their comeback.
KISS OF LIFE debuted in 2023 and gained attention for their music. But recent events have overshadowed their work. The group lost over 200,000 Instagram followers after the cultural appropriation issue.
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