Super Junior’s Kyuhyun recently sparked attention with his comparison of SM Entertainment and Antenna, two prominent companies he’s worked with. In 2023, Kyuhyun signed with Antenna for his solo promotions while continuing his group activities under SM. He shared insights into the differences he experienced at both companies, revealing that while his variety show and musical promotions were similar, his solo singer promotions stood out.
Key Differences Between SM and Antenna
Kyuhyun pointed out the stark contrast in how the two companies operate. He explained that Antenna, being a smaller company, offered a more personalized approach to his promotions. In contrast to the large team dynamics at SM, he noted that in Antenna, when pursuing a project, he felt that everyone was united in their efforts.
One of the notable differences he mentioned was the immediate offers he received for advertisements after joining Antenna. Additionally, Kyuhyun humorously shared his experience of being asked to pay for parking while attending practice at SM, a situation he found surprising.
“Compared to SM, Antenna is a much smaller company. For example, in Antenna, when I pursue something, all the people help me and we cooperate. I love SM’s system, but it’s not as if we’re in the same boat. There are so many artists.” — Kyuhyun
Kyuhyun’s comparison between the two companies provides a fascinating look at how different agencies can shape an artist’s experience, both professionally and personally.
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