Fitness influencer and Kick streamer Shane Stoffer, better known online as Togi, has posted a comment on X that has quickly gathered attention online. The post targets Hollywood actress Sydney Sweeney right as her new advertisement for sports trading platform Novig continues to make rounds on social media.
Togi’s post read: “I’d rather marry an ugly Mormon than Sydney Sweeney.” The comment arrived shortly after Novig released its first national brand campaign, titled “Just Sports,” on September 9, 2026.
What Togi Posted On X
Shane Stoffer, a 24-year-old fitness influencer and live streamer, shared the remark on his official X account without offering any explanation or context. The post did not tag Sydney Sweeney or mention her new advertisement directly.
The comment makes a reference to the Mormon religious community while taking a direct shot at Sweeney. Togi has not followed up on the post or clarified his reasoning behind it. The remark has been noted as a provocation rather than a serious statement of opinion, and is being reported only as an example of online engagement tactics.
Togi did not provide any reason behind his sarcastic comment about Sweeney in his latest X post. While it is a common practice on the internet for people to gain attention by commenting on and provoking other people, in this particular case it could be alleged that Togi might have tried to gain some attention by targeting a prominent A-list Hollywood actress such as Sydney Sweeney.
The post comes as Sweeney’s new Novig campaign has become a major talking point across social media platforms. The advertisement shows the 28-year-old actress nude or nearly nude, using footballs, basketballs, hockey pads, and a pool table to cover herself while she calls the platform “just sports.”
Why Sydney Sweeney’s Novig Ad Is Trending
Novig released the “Just Sports” campaign on September 9, 2026, across Instagram and X. The advertisement was filmed in Australia while Sweeney was on location shooting Netflix’s live-action Gundam. Sweeney is not just the face of the campaign — she is also an equity partner in the company.
Novig is a CFTC-regulated, 21+ sports prediction market that rejects the sportsbook label. CEO Jacob Fortinsky said Sweeney approached the company after feeling uncomfortable that other platforms offered markets on details such as the color of her underwear. Sweeney described the Just Sports ad as “a very simple and playful idea” aimed to “really bring the concept of ‘just sports’ to life.”
The campaign was released ahead of Wednesday night’s NFL season opener. Novig’s clip collected 72,000 YouTube views and more than 3 million views on X within hours of the upload. Novig also released a separate spot telling users to trade responsibly.
Mixed Reactions To Sweeney’s Advertisement
Responses to the Novig advertisement have been split. On Instagram, one user wrote, “Ok unfollow, thank you for making my decision easier,” while another commented, “Selling your soul to the gambling companies is very on brand Sydney.” A third questioned, “I mean yes, she has a rocking body, but does she ever get tired of her body being advertised like this.”
On Novig’s X post, one individual observed, “Selling gambling by selling sex. Society is crumbling before our eyes.” Another added, “Using sex to sell gambling. A tale as old as time.”
Supporters of Sweeney responded just as strongly. One user wrote, “This is the greatest ad in sports and sports betting history,” while another stated, “By far this is your hottest shoot.” A third noted, “She knows exactly who her fans are!”
Writer Ciarra Marie shared a viral thread that opened with “Congrats to Sydney Sweeney on becoming just a pair of bbs.” She wrote that Sweeney is “past the point of being for the women” and called her a “Gner Caterer.” Her post added, “There is NOTHING EMPOWERING about it. That was for men, that’s why you guys love it and the women hate it.”
Who Is Togi
Shane Stoffer, known as Togi, is an American fitness influencer and live streamer from Montana, now based in Los Angeles. He gained popularity for raw strength training content and high-stakes gambling streams on Kick. His content mixes heavy lifting, physique sculpting, and unfiltered commentary, earning him a loyal following across multiple platforms.
Togi has admitted to being enhanced and has spoken openly about his fitness journey. His mentality of “Expect the Unexpected” reflects his approach to both content creation and training. He has previously made headlines for opening up about an Adderall overdose cut with methamphetamine that nearly cost him his life.
His recent posts and streams have frequently drawn attention for their provocative nature, with Togi often targeting public figures and trending topics.
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Online Reactions To Togi’s Post
Reactions to Togi’s X post have varied across the platform. One user wrote, “That is definitely a take. People really have some wild priorities when it comes to celebrity crushes.” Another X user stated, “Togi does what Togi wants man, f*ck this tweet.”
A social media user commented, “Sorry for what Steve is putting you through – that dude is fried from all the dr*gs.” Another noted, “Yoooo chill out Togi!!”
Togi has not responded to any of the reactions to his post. His X account continues to feature a mix of fitness content, stream clips, and commentary on trending topics.
Also Read: Sydney Sweeney Strips Down for Novig Sports Ad and the Internet Cannot Handle It
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