Tom Holland, best known for playing Spider-Man, started his non-alcoholic beer brand BERO on October 16, 2024. The brand quickly gained attention for its high-quality taste and Holland’s personal connection to sobriety. A recent video of him taking a cold plunge to promote BERO has gone viral, adding to the brand’s popularity.
BERO is now available at Target stores across the U.S., making it easier for fans to try the drink. Holland has been open about his journey to sobriety, which inspired him to create a beer that helps people feel included in social settings without alcohol.
Tom Holland’s Sobriety Journey Inspired BERO
Holland stopped drinking alcohol in January 2022 after attempting Dry January. He found it difficult to go without alcohol, which made him realize he might have a problem. What started as a one-month challenge turned into a permanent lifestyle change.
“All I could think about was having a drink. It’s all I could think about. I was waking up thinking about it, checking the clock ‘When’s it 12?’ It just really scared me.”
After two years of sobriety, Holland wanted to create a product that reflected his new lifestyle. He worked with Master Brewer Grant Wood to develop three flavors: Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat. Each flavor has a personal connection to Holland’s life.
BERO’s Three Original Flavors and Their Meanings
The names of the beers are tied to Holland’s personal experiences:
- Kingston Golden Pils – Named after his hometown, Kingston upon Thames in England.
- Edge Hill Hazy IPA – Inspired by the school he attended.
- Noon Wheat – A tribute to his and Zendaya’s dog, Noon.
A fourth flavor, Double Tasty West Coast IPA, was later added to the lineup. Holland described the name as something he says when something is really good.
BERO’s Launch at Target and Viral Cold Plunge Video
BERO became available at Target stores nationwide in January 2025. The brand offers 6-packs for $11.99 and a 12-pack variety for $21.99. The partnership with Target helped make the beer more accessible.
A video of Holland taking a cold plunge at the BERO Padel Classic event went viral. The clip, filmed for Men’s Health UK, showed him playing a fitness game while submerged in icy water. Fans reacted strongly to his see-through white T-shirt, which highlighted his muscular physique.
“Oh my word, I am absolutely frozen to the bone,” Holland said in the video.
The clip spread quickly on social media, with many fans praising his dedication to promoting his brand.
Why BERO Stands Out in the Non-Alcoholic Market
Holland wanted BERO to feel like real beer, not just a soda pretending to be one. He avoided using blue packaging, which often labels non-alcoholic drinks as different. Instead, he chose a gold design to make it blend in with regular beers.
“I wanted to build a brand that not only stands out but, most importantly, helps people to fit in.”
BERO’s success reflects the growing demand for non-alcoholic beverages. The global market for such drinks was worth €31.5 billion in recent years and continues to rise.
Zendaya’s Support and Future Plans for BERO
Holland’s fiancée, Zendaya, has been supportive of the brand. Though she dislikes beer, she tried BERO and surprisingly liked it. Holland joked that her approval might mean the beer was too sweet.
The couple was seen wearing matching outfits at a BERO launch event in New York City in October 2024. Fans loved their coordinated looks and public support for each other.
Holland has hinted at new flavors coming soon. He also plans to expand BERO’s reach beyond the U.S. and U.K.
Credits: Rolling Stone, PR Newswire, Variety
