Fans of the popular K-Pop girl group TWICE are expressing their discontent with JYP Entertainment, the group’s label, through a series of demonstrations and social media campaigns.
On March 4th, a post on the online Korean forum theqoo went viral, showcasing pictures of protest trucks parked outside JYP Entertainment’s building. The trucks displayed messages from Chinese fans criticizing the label’s treatment of TWICE.
TWICE’s International fans are criticizing JYP Entertainment amid Chinese fans’ protests.
Fans have voiced several concerns, including:
- Styling: Fans believe the group’s makeup often fails to flatter the individual members’ features.
- Promotions: They allege that JYP Entertainment invests insufficient resources in promoting TWICE’s albums and activities.
- Digital Presence: Fans expressed a desire for the label to invest more in promoting TWICE’s music on platforms like TikTok, which has become increasingly important for reaching new audiences.
The situation escalated when a fan revealed on Twitter that they were personally funding promotional ads for TWICE on the platform, due to a perceived lack of effort from JYP Entertainment. This revelation sparked outrage amongst fans and netizens alike, with many questioning the label’s commitment to the group’s success.
3본부가 안걸어서 사비로 트위터 광고 걸었으니까 리트윗 많이 해주세용🥺 참고로 한국에서만 보이는 광고임 https://t.co/EZ9MWxnFrE
— 덩치모 (@first_lastsana) February 26, 2024
Social media was flooded with criticism directed at JYP Entertainment, with comments expressing shock and disappointment at the situation.
- “Wait, fans are the ones who are buying Twitter ads for the group? This is so f@cking shocking. What is JYP doing?”
- “JYP really doesn’t do much. These crooks, is that why their sales numbers aren’t that high? F@ck.”
- “Seriously, where is their marketing? JYP doesn’t promote TWICE on Twitter, so fans are using their own money… This is crazy, considering TWICE makes the label so much money.”
JYP Entertainment has yet to officially respond to the fans’ concerns. The situation remains ongoing, with fans continuing to express their frustrations and demanding better treatment for TWICE.
It is important to note that these are allegations, and JYP Entertainment has not had the opportunity to publicly address them. However, the situation highlights the growing power and influence of K-Pop fans, who are increasingly holding their favorite artists’ labels accountable for their actions.
About TWICE:
TWICE is a nine-member South Korean girl group formed by JYP Entertainment through the 2015 reality show SIXTEEN. They are known for their catchy music, synchronized dance routines, and vibrant personalities. The group has achieved immense popularity both domestically and internationally, with numerous hit songs and awards to their name.
Watch TWICE “ONE SPARK” M/V
TWICE "ONE SPARK" M/V
— TWICE (@JYPETWICE) February 23, 2024
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