NewJeans member Danielle has been named the latest brand ambassador for luxury watch brand Omega. This development follows the group’s departure from ADOR and HYBE. On December 18, 2024, Korean media outlet 10Asia reported that Manager A, still employed by ADOR, assisted NewJeans in communicating their desire to sign directly with Omega.

Manager A facilitated discussions for a two-party contract, which would exclude ADOR. This action has led to allegations of a breach of NewJeans‘ exclusive contract with ADOR. However, NewJeans has declared their contract with ADOR as terminated.

ADOR maintains that the contract with NewJeans is still effective. In response to the situation, ADOR has suspended Manager A. The agency has also reached out to various luxury brands, informing them that a direct contract with NewJeans would violate existing agreements. Despite this, Omega proceeded with the announcement of Danielle as their ambassador.

Recap & Impact

This scenario highlights the complexities of artist management contracts in the entertainment industry, particularly when artists seek to redefine their professional engagements. The ongoing dispute between NewJeans and ADOR underscores the challenges of navigating contracts and brand endorsements.

Stay tuned to VVIPTimes for the latest updates on NewJeans, ADOR, and all your favorite K-Entertainment stars!

Source: 10Asia