Huang Zitao, the Chinese singer-actor and former EXO member, has announced plans to launch a sanitary pad brand following public outrage over recycled hygiene products in China. The decision comes after a March 15 CCTV exposé revealed companies were repackaging used sanitary pads and diapers for resale .
During a recent livestream, Huang condemned the unethical practices, calling them “disgusting” and vowing to create a fully transparent production process. His factory will feature 24/7 livestreaming to allow public oversight of manufacturing, from raw materials to packaging . His wife, Xu Yiyang, has already tested multiple product prototypes .
China’s sanitary pad scandals spark nationwide backlash
Huang’s move follows months of public anger over hygiene product quality. In late 2024, women discovered major brands were selling pads shorter than advertised lengths, with absorbent layers up to 20% smaller than claimed . Social media outcry led brands like ABC to apologize and promise reforms, but distrust persists .
The “shrinkflation” scandal coincided with revelations about lax pH standards, with some pads meeting textile-grade regulations rather than stricter skin-contact requirements . Combined with China’s 13% VAT on menstrual products—one of the highest consumer goods tax rates—the controversies have fueled feminist activism linking product safety to gender equity .
Mixed reactions to Huang’s business venture
Online responses to Huang’s announcement are divided. Supporters applaud his commitment to transparency, while critics accuse him of exploiting the scandal for commercial gain . Huang addressed skepticism by emphasizing his months-long preparation and involvement of female testers, including his wife .
The controversy highlights broader challenges in China’s feminine hygiene market, which has faced repeated safety failures, including a 2021 needle-in-pad incident and a 2016 counterfeit operation bust . With Huang’s celebrity influence, his venture could pressure existing brands to improve standards—if execution matches promises.
Source: insight
