Blackpink fans are unhappy with the new teaser for the group’s upcoming Deadline World Tour. Many say the video looks too much like their old promos and lacks creativity. The teaser, released on May 23, 2025, shows 3D letters emerging from pink glitter before revealing the tour name. Some fans joked, “I hope you’re hungry…for nothing!” while others demanded a new creative team.
The tour starts on July 5, 2025, in Goyang, South Korea. This is Blackpink’s first group activity since their Born Pink World Tour ended in 2023. The members—Jennie, Rose, Jisoo, and Lisa—have been busy with solo projects for the past two years. Fans expected something fresh but felt the teaser was recycled.
“You all require a new creative director, as it seems you are merely recreating the Pink Venom teaser. This is quite disappointing,” one fan wrote online. Another added, “So this the teaser for the teaser? Lmaoo.” Some pointed out similarities to past Blackpink videos, like the smokey effects used in the Born Pink teaser.
Despite the criticism, excitement for the tour remains high. The group will perform in 10 cities, including Los Angeles, Paris, and London, before ending in Tokyo in January 2026. Tickets for some shows sold out in minutes, proving strong demand. However, the mixed reaction to the teaser has sparked debates about YG Entertainment’s creative choices.
Some fans defended the teaser, saying it still builds hype. “They could’ve easily took the words ‘world tour’ out and added ‘coming soon’ to add infinite more hype,” one wrote. Others were less forgiving, with comments like “YG reheating bornpink nachos” and “I’d love to say this kind of bullshit from YG is shocking… but who are we kidding?”
The Deadline World Tour marks Blackpink’s return as a group after their solo ventures. Lisa launched her label LLOUD and starred in HBO’s The White Lotus. Jennie released her solo album Ruby, while Jisoo debuted in the K-drama Newtopia. Rosé dropped her album Rosie, featuring a hit collab with Bruno Mars.
Fans are now waiting to see if YG Entertainment will address the backlash. Many hope for a more original comeback teaser or album announcement soon. The tour’s title, Deadline, has also raised questions, with some joking it sounds like a last-minute choice.
“It implies the meaning of an opportunity to bring out extreme concentration and an irreversible last moment, so it is expected to be a performance with a high degree of completion on an overwhelming scale,” one interpretation shared online said. Others suggested better names, like “The Revolution.”
Blackpink’s last album was Born Pink in 2022. Fans want new music before the tour starts, but no comeback has been confirmed yet. Some worry the group might focus only on touring without releasing new songs.
“At this point, with no comeback announcement in sight, buying a ticket to this tour feels like buying a mystery box,” a fan commented. Still, many are eager to see the group live again. The Goyang Stadium shows sold out fast, with over 121,000 fans in the queue for just 40,000 seats.
The controversy adds to past issues with YG Entertainment. Earlier this year, fans criticized the agency for high ticket prices and poor timing with solo promotions. Some accused YG of rushing the tour to make money, especially after the company reported financial losses in 2024.
Despite the drama, Blackpink remains one of the biggest girl groups in the world. Their global fanbase, BLINKs, continues to support them, even when disappointed with management decisions. The Deadline World Tour will likely be a major success, but fans hope for more creativity in future promotions.
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