Ahead of the highly anticipated final season of The Boys, the fictional corporation Vought International has released a holiday card featuring Homelander, blending festive cheer with the show’s signature dark satire. The card, circulated on social media, presents a smiling Homelander but carries a threatening undertone, reminding fans of the supe’s omnipresent power.
The card was promoted on Vought’s official social media channels, described as a gesture where Homelander had “forgiven” a fan for posting an anti-Homelander meme during Thanksgiving. The post, however, included a warning about the possibility of the fan being “convicted of other treasonous offenses.” This move is consistent with Vought’s long-running marketing strategy, which uses in-universe propaganda to blur the lines between the show’s fiction and reality.
The Card’s Hidden Message
At first glance, the card resembles a typical corporate holiday greeting. However, it serves as a subtextual reminder that Vought remains powerful and in control. By framing Homelander as a magnanimous figure who forgives dissent, the card reinforces his authoritarian presence and the constant threat he represents. The juxtaposition of cozy holiday imagery with the show’s most dangerous hero creates a deliberately unsettling feeling for viewers.
This marketing approach is not new for the series. For years, the creators have used Vought’s social media accounts to release in-universe updates, propaganda, and announcements, making the world of The Boys feel more authentic and immersive. These have included patriotic holiday wishes, fake news segments, and even parody NFTs starring Homelander.
“The card appears welcoming and celebratory on the surface, although it serves as a subtextual reminder that Vought is powerful and in control, and that kind of power is always cloaked in pretentious good wishes.”
Vought’s Propaganda Machine
The Vought International social media accounts on platforms like Instagram, X (formerly Twitter), and YouTube function as a satirical extension of the show’s narrative. They parody real-world corporate public relations, using slick, carefully worded language to deflect criticism and reframe controversies. The accounts post content that reacts to events in the show, often providing propagandized spin or foreshadowing future plot developments.
This holiday card continues that tradition. It acts as both promotion for the upcoming season and a narrative tease, confirming that Homelander remains firmly in the spotlight. With Vought still promoting him as a beloved hero, the card is a cold reminder of his enduring power and influence within the story.
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Connecting to The Boys Season 5
The release of this card is strategically timed as fans eagerly await the series’ final chapter. The Boys Season 5 is scheduled to arrive in 2026. Filming for the final season concluded in July 2025, and the show is currently in post-production. Showrunner Eric Kripke shared a recent update, stating the team is “hard at work” and is “roughly halfway finished with VFX, Music, Color.”
The final season is expected to be an explosive conclusion to the story. Kripke has described it as the “show’s version of the apocalypse,” noting that the events of the Season 4 finale made continuing beyond a fifth season impossible. He has also teased that the final season will see the return of Jensen Ackles as Soldier Boy, who will be a series regular, allowing the show to explore the unresolved father-son dynamic between Soldier Boy and Homelander.
The card serves as a clever piece of world-building that keeps fans engaged during the wait. It is less a celebration and more a warning: Vought is still in the story, and Homelander remains at the center of it. As the marketing campaign for the final season begins, this holiday card is a first, chilling step back into the world of The Boys.
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