The new trailer for FX‘s upcoming thriller The Beauty has broken a network record. Released on January 5, 2026, the preview video gained nearly 190 million views across social media in just one week. This makes it the most-viewed trailer ever for the FX network. The series is the latest project from producer Ryan Murphy.
Premiere Date And Global Streaming Details
The series is scheduled to launch very soon. The Beauty will have its world premiere with the first three episodes on Wednesday, January 21, 2026. The episodes will air on the FX cable channel at 9 p.m. ET/PT. In the United States, the episodes will be available to stream on Hulu starting at 9 p.m. ET on the same day.
For viewers outside the U.S., the show will be available on Disney+. The release day and time vary by region. In the United Kingdom and many other countries, the first three episodes will arrive on Thursday, January 22. After the premiere, new episodes of the 11-part season will be released weekly on Wednesdays in the U.S. and Thursdays internationally. The final two weeks of the season will each release two episodes at once.
Storyline And Main Cast Of The New Series
The Beauty is a sci-fi horror thriller set in the world of high fashion. The story begins when international supermodels start dying in strange and terrible ways. FBI Agents Cooper Madsen and Jordan Bennett, played by Evan Peters and Rebecca Hall, are sent to Paris to investigate.
Their investigation leads them to discover a dangerous virus. This sexually transmitted virus transforms ordinary people into visions of perfect beauty, but with horrifying side effects. The agents’ search brings them into conflict with a shadowy tech billionaire known as “The Corporation,” played by Ashton Kutcher. He is the creator of a miracle drug called “The Beauty” and will use any method to protect his business. This includes using his deadly enforcer, “The Assassin,” played by Anthony Ramos. Another key character is Jeremy, a desperate outsider played by Jeremy Pope, who gets caught in the middle of the growing crisis.
“The Beauty is a global thriller that asks: what would you sacrifice for perfection?”
Ryan Murphy’s New Project And The All-Star Guest Cast
The series is created by Ryan Murphy and Matthew Hodgson, based on a comic book series by Jeremy Haun and Jason A. Hurley. Murphy is known for creating popular and scary shows like American Horror Story. The large and famous guest cast is a major talking point. It includes models and celebrities such as Bella Hadid, Amelia Gray Hamlin, and Nicola Peltz Beckham. Well-known actors like Billy Eichner, Ben Platt, Isabella Rossellini, and Vincent D’Onofrio also appear.
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How The Trailer Builds Hype For The Show
The record-breaking main trailer was not the first video released for the show. FX had already started building interest with two “in-universe” teaser clips. One was made to look like a stylish commercial for the beauty drug itself. The other featured Ashton Kutcher in character as “The Corporation,” giving a speech like a tech company CEO announcing a new product. This creative marketing approach helped create curiosity before the full trailer dropped.
Online reaction to the trailer has been very positive. On YouTube, one viewer compared the show’s concept to popular movies, writing it was like “Death Becomes Her meets The Substance“. Another viewer simply said, “Literally sooo excited,” while a third praised the casting, saying, “The casting director needs an award. Everyone is amazing”.
The show is produced by 20th Television and features many of its stars, including Evan Peters and Anthony Ramos, as executive producers. With its mix of horror, mystery, and a critique of beauty standards, the series aims to be a major television event. The enormous trailer views suggest that audience anticipation is extremely high for its debut later this month.
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