Netflix has just dropped a stunning new poster for its upcoming K-romcom Boyfriend on Demand, and it is already getting fans excited for the March release. The fresh image puts BLACKPINK’s Jisoo and actor Seo In Guk front and center, giving everyone a clear look at their undeniable chemistry.
The streaming giant released the new Boyfriend on Demand poster on February 26, and it has quickly become a hot topic among K-drama fans worldwide . In the picture, Jisoo plays a webtoon producer named Seo Mi-rae. She is seen smiling gently, almost lost in a sweet daydream. Standing nearby is her colleague, Park Kyeong-nam, played by Seo In Guk. He is not looking at the camera but is staring directly at her, his eyes calm but full of meaning . The background looks like a regular office space, but the mood between the two characters feels special. It hints that something more than just work is brewing between them.
This new Boyfriend on Demand poster is simple but effective. It captures the main idea of the show perfectly. Mi-rae is someone who escapes her tiring daily life by using a virtual dating service. But in reality, there might be a real romance waiting for her right next door—or right next to her desk. The way Seo In Guk looks at Jisoo in the poster suggests that the story will be about finding love in the real world, not just in a computer program .
What Is ‘Boyfriend on Demand’ All About?
For anyone who has ever felt tired of their routine and wished for a exciting escape, Boyfriend on Demand brings that fantasy to life. The series is a romantic comedy that mixes real-life office work with a high-tech twist.
The story centers on Seo Mi-rae, a hardworking webtoon producer who is completely worn out. She has no time or energy for dating. One day, she discovers a secret virtual dating service, also called “Boyfriend on Demand.” This is a subscription-based simulation program that lets her experience the perfect dates she has always dreamed of . Inside this virtual world, she meets all kinds of “perfect” men.
But life gets complicated when she starts to notice her real-life coworker, Park Kyeong-nam, played by Seo In Guk. He is her colleague and rival at work. As she enjoys thrilling dates in the virtual world, her heart also begins to flutter for the quiet and steady man beside her in the office. The drama asks a fun question: Can a perfect fantasy boyfriend beat the imperfect but real feelings growing in the workplace? .
The director of the show, Kim Jung-sik, who is known for popular dramas like Work Later, Drink Now and No Gain No Love, explained that the idea came from a simple thought: what if people could subscribe to love just like they subscribe to other services? .
Jisoo’s First Rom-Com Role and the Star-Studded Cast
This drama is special for Jisoo because it marks her first time acting in a romantic comedy . Fans have only seen her in serious roles before, like in the drama Snowdrop. This time, she gets to show a brighter and more relatable side. At a press conference in Seoul, Jisoo shared that she felt very close to her character. She said, “When I first read the script, the premise didn’t feel like a distant future at all. Mi-rae and I have a lot in common — our age, our worries. Personality-wise, too, we share a lot, like being afraid of challenges and change” .
The director also praised Jisoo for her hard work. He mentioned that she appears in more than 95 percent of the show, acting across many different settings and situations . Jisoo also joked that she hopes to become the “queen of rom-com” with this new series .
On the other hand, Seo In Guk is being praised as a “chemistry master” who can create sparks with any co-star . He plays the quiet and observant Park Kyeong-nam, a character who slowly but steadily enters Mi-rae’s heart.
But the casting does not stop there. The “virtual boyfriend” part of the story brings in an amazing lineup of special appearances. Actors like Seo Kang-joon, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Jay Park, Kim Young-dae, and Lee Sang-yi will all appear as different types of dreamy men in the simulation . Each one represents a different fantasy, from a fairytale prince to a secret agent or a top celebrity . This star-studded cast is one of the main reasons why the new Boyfriend on Demand poster and the show itself are getting so much attention.
Full Release Schedule and Streaming Details
Fans wondering when they can watch this highly awaited series do not have to wait much longer. Netflix has confirmed the release date for Boyfriend on Demand.
The show is scheduled to premiere on March 6, 2026 . It will be available for streaming globally on Netflix. This means viewers in the USA, UK, Canada, Australia, India, and everywhere else can watch it at the same time. The series will consist of 10 episodes . Typically, Netflix releases K-dramas in full or on a weekly basis, but fans should check their local Netflix interface on March 6 for the exact episode release schedule.
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What the Director and Cast Want Viewers to Know
The team behind Boyfriend on Demand wants the audience to have fun with this unique concept. Director Kim Jung-sik shared his excitement about the variety in the show. He said, “One of the most appealing points of ‘Boyfriend on Demand’ is that the main character experiences different romantic relationships with various individuals, in diverse settings and universes, all within a single series. As such, viewers can enjoy a wide spectrum of romantic comedies” .
He also paid special attention to showing the many sides of Jisoo. In the virtual world, her character takes on different jobs and personalities, allowing the actress to show a wide range of emotions .
Jisoo herself described the series as a treat for anyone who feels tired of everyday life. She said, “The series will let viewers vicariously experience exciting romance through the characters. I think it will be a fun treat for anyone who feels worn down by the monotony of everyday life” .
With the new Boyfriend on Demand poster raising excitement and the release date just around the corner, this romantic comedy is shaping up to be one of the biggest K-drama events of March 2026. The mix of a relatable tired office worker, a quiet office romance, and wild virtual dates with top stars promises to be a fun ride for everyone.
Keep checking VvipTimes for more updates on this drama and to find out how viewers are reacting to Jisoo’s first rom-com performance after the show airs.
