Fans have gotten the wrong idea for years.
NewJeans’ Hanni and Minji famously appeared in BTS’ music video for “Permission To Dance” prior to their debut.
It was only after the group formally debuted that fans put two and two together. BTS fans back then expressed some displeasure that the company’s new girl group was promoted through BTS. Others were pleasantly surprised.
On July 23, 2024, ADOR CEO Min Hee Jin revealed that she had not agreed to the feature. In response to HYBE’s most recent accusations made via Dispatch, Min Hee Jin hit back with a screenshot of an email she had sent to HYBE CEO Park Ji Won before NewJeans had debuted. There, she expressed her dissatisfaction in how the company featured the girls in BTS’ music video.
By the way, along with other things including how you featured the trainees for the girl group in BTS’ music video without prior agreement, I have begun to feel that there have been continued impolite actions. I am mindful of the fact that there are many things happening that make it hard for me to trust Source Music or HYBE in the future.
— Min Hee Jin
This is complete news to fans who previously assumed that Min Hee Jin had used BTS to promote her new girl group.
You can read more about HYBE’s latest accusations below.
Min Hee Jin
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NewJeans Member Danielle’s Contract Terminated, Faces Potential 108 Billion Won Penalty
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NewJeans Ends Legal Battle With Full Return to ADOR Label
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NewJeans’ Loyalty to Min Hee Jin Confuses Public After Court Rules Against Group
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Legal Experts Warn NewJeans Against Appealing Court Loss, See “No Chance” of Victory
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Min Hee Jin Founds New Agency as NewJeans’ Fate Hangs in the Balance
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Former ADOR CEO Min Hee-jin Cleared of Breach of Trust Charges as HYBE Plans Legal Appeal
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NewJeans and ADOR Face Off in Court Again Over “Illegally Collected Evidence” in Escalating Contract Dispute
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Min Hee Jin and Source Music Clash Over KakaoTalk Evidence in Court; Next Hearing Set for June 27
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Lee Bo Young Joins HYBE as Branding Expert Amid NewJeans Controversy; Fans React to Min Hee Jin’s Replacement
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ILLIT’s Performance Interrupted by Booing After NewJeans Fan Shoutout; HYBE Fandom Tensions Rise
