BLACKPINK has responded to rumors that their new music video “JUMP” was created using artificial intelligence (AI). The group released behind-the-scenes footage showing the real filming process, proving that the video was not AI-generated. Fans are now celebrating as the rumors fade away.
Fans Suspected AI Was Used in BLACKPINK’s JUMP Music Video
When BLACKPINK dropped the music video for “JUMP” on July 11, some fans were shocked by its bold visuals. The fast-paced editing and high-energy scenes led to rumors that AI was used to create parts of the video. Some viewers even claimed the members looked “unrecognizable” in certain scenes.
“SORRY BUT THIS IS THE WORST MV OF BLACKPINK! WTF IS THAT??? #BLACKPINK_JUMP @BLACKPINK”
“most bad MV of blackpink, I can’t even enjoy it, shut down already bad but jump is more bad, like they don’t take blackpink seriously again.”
The biggest point of debate was a scene where the members appeared to be flying. Some fans said the effects looked unnatural and suspected AI was involved. Others blamed the video’s director, Dave Meyers, for the unusual style.
BLACKPINK Releases Behind-The-Scenes Footage to Prove No AI Was Used
On July 15, BLACKPINK shared a behind-the-scenes video showing how “JUMP” was filmed. The footage revealed real sets, physical props, and the members performing live. This quickly silenced the AI rumors as fans saw the hard work behind the music video.
“But i heard the entire video was ai?”
“Putting the ai allegations to rest.”
“Oh? But I was told the video was AI? How could this be possible? Clear the rumors queens!”
The behind-the-scenes clips also showed Jennie and Jisoo on set, with Lisa and Rosé expected to share more footage soon. Fans praised the production team for their creativity and effort.
Mixed Reactions From Fans and Netizens
While many fans were relieved to see proof that AI was not used, some still criticized the music video’s editing style. Some called it “cheap” and “cringe,” while others defended the group, saying the effects were just CGI, not AI.
“where did the budget go… why is it all ai.”
“That MV feels cheap as hell like babe… be so serious. Never touch a green screen again. I’m begging.”
“The AI trend got people calling every visual effects ‘AI-generated’. They clearly used CGI and green screens in the Jump MV. AI and CGI are two entirely different things.”
Despite the debate, “JUMP” has been a huge success. The music video reached 1 million likes on YouTube in just one hour and three minutes, making it one of BLACKPINK’s fastest-growing videos.
BLACKPINK Continues Their Deadline World Tour
The group is currently on their DEADLINE World Tour, which started on July 5 in South Korea. They will perform in North America, Europe, and Asia until early 2026.
Upcoming tour dates include:
- July 18, 2025: Chicago, USA
- July 22–23, 2025: Toronto, Canada
- July 26–27, 2025: New York, USA
- August 2–3, 2025: Paris, France
The tour has already seen surprise appearances, including BTS members RM and Suga at one of the shows.
Why AI Rumors Spread in K-Pop
AI has become a controversial topic in K-pop. Some fans believe using AI in music videos takes away from real artists’ hard work. Others think it can be a useful tool if used correctly.
“AI has been a controversial topic in the K-pop industry. Many feel that it kills creativity and disrespects actual artists who work hard to make their art.”
BLACKPINK’s case shows how quickly rumors can spread—and how easily they can be disproven with real evidence.
Also read: BLACKPINK’s Jennie Sparks Debate After Flashing Bikini Top and Twerking During Los Angeles Concert
Credits: Sources from Mid-Day, Music Mundial, WION.
