The Korean Business Research Institute has revealed its highly regarded monthly brand reputation rankings for stars in July 2025. These rankings measure popularity and public interest through careful analysis of big data from media coverage, consumer engagement, and online community discussions collected between June 29 and July 29.
Global K-pop superstars BLACKPINK claimed the top position this month with an impressive brand reputation index of 11,448,025. This marks a massive 127.36% increase from their June score, showing their growing popularity worldwide. The group’s recent activities and strong fan engagement helped them achieve this remarkable result.
Top Five Stars In July 2025 Rankings
Trot singer Lim Young Woong secured second place with a brand reputation index of 7,619,247. Known for his loyal fanbase in Korea, Lim continues to maintain strong popularity month after month.
Legendary boy group BTS took third place with a score of 7,265,521. Despite currently focusing on solo projects, the group remains one of the most talked-about acts in the industry.
K-pop icon PSY ranked fourth with 7,178,263, showing a 56.39% increase from last month. The viral hitmaker continues to be relevant years after his global breakthrough with “Gangnam Style.”
Popular TV host Yoo Jae Suk completed the top five with 6,624,016, marking a 33.31% rise in his score. Known as Korea’s “Nation’s MC,” Yoo maintains consistent popularity through his various entertainment shows.
Notable Names In The Top 30 Rankings
Actor Lee Byung Hun ranked 13th, showing his lasting star power following recent projects like The Match and No Other Choice. His appearance at KCON LA 2025 alongside Yim Siwan also contributed to his visibility this month.
Rising star Park Bo Gum placed 14th as he prepares for his 2025 Fan Meeting Tour [BE WITH YOU] in Hong Kong on August 29. Fans are excited about his recent dramas Good Boy and When Life Gives You Tangerines.
Versatile actor Son Suk Ku ranked 26th despite announcing an extended break after wrapping up The Ninth Puzzle and Heaven Is More Beautiful. His dedicated performances have earned him a strong following.
Other notable names include Lee Jung Jae (7th), IVE (8th), SEVENTEEN (11th), TWICE (12th), and Park Seo Joon (24th), showing the diverse mix of actors, singers, and entertainers in the rankings.
Check out the top 30 for July 2025 below!
- BLACKPINK
- Lim Young Woong
- BTS
- PSY
- Yoo Jae Suk
- Choo Young Woo
- Lee Jung Jae
- IVE
- Lee Soo Ji
- Son Heung Min
- SEVENTEEN
- TWICE
- Lee Byung Hun
- Park Bo Gum
- ASTRO’s Cha Eun Woo
- Lee Jung Hoo
- Ryu Hyun Jin
- Faker
- Kim Jong Min
- Kim Jong Kook
- Red Velvet
- Lee Chan Won
- Young Tak
- Park Bo Young
- Park Seo Joon
- DAY6
- Son Suk Ku
- GOT7’s Jinyoung
- Kim Dong Hyun
- Lee Jong Suk
How The Rankings Are Calculated
The Korean Business Research Institute analyzes various factors to determine these monthly rankings. They examine media coverage, social media interactions, news articles, blog posts, and online community discussions. The data helps measure each star’s public awareness and engagement levels.
Positive and negative mentions are both considered, but the system weighs positive interactions more heavily. This method provides a comprehensive view of which stars are generating the most buzz and maintaining strong connections with the public.
The rankings serve as an important indicator for brands and advertisers looking to partner with popular figures. They also give fans insight into which stars are currently trending in Korea’s competitive entertainment industry.
Rising Stars And Consistent Performers
Newcomer Choo Young Woo made an impressive showing at 6th place, outperforming many established names. His recent acting projects have clearly resonated with audiences.
Sports stars also featured prominently, with footballer Son Heung Min at 10th and baseball players Lee Jung Hoo and Ryu Hyun Jin at 16th and 17th respectively. This shows how athletes maintain strong brand power alongside entertainers.
Veteran entertainers Kim Jong Min and Kim Jong Kook ranked 19th and 20th, proving their lasting appeal through years of variety show appearances and music releases.
The full list reflects the dynamic nature of Korean pop culture, where established stars coexist with rising talents across music, acting, sports, and variety entertainment.
Also read: Rising Star Brand Reputation Rankings for July 2025 Reveal Top Emerging Celebrities in Korea
Credits: Korean Business Research Institute.
