BLACKPINK’s Jennie, Lisa, and Rosé Dominate Global Stage—Why Is Jisoo Taking a Different Path?

The members of BLACKPINK are making big moves in their solo careers, but their paths are very different. While Jennie, Lisa, and Rosé are breaking into the global music scene, Jisoo is focusing on acting, K-pop, and her strong Asian fanbase.

BLACKPINK’s Solo Careers Take Different Directions

After finishing their Born Pink World Tour in September 2023, the group renewed their contracts with YG Entertainment for group activities but left the company for solo work. Each member started their own agency or joined another label.

• Jennie founded ODD ATELIER and signed with Columbia Records.
• Lisa launched LLOUD and joined RCA Records.
• Rosé signed with The Black Label and Atlantic Records.
• Jisoo created BLISSOO and partnered with Warner Records.

Since then, Jennie, Lisa, and Rosé have focused on global music success.

Jennie, Lisa, and Rosé’s International Success

Rosé made a huge impact with her single “APT.” featuring Bruno Mars, which reached #8 on the Billboard Hot 100 and gained 1.5 billion YouTube views. She also performed at Coachella 2025 and attended the Met Gala.

Lisa released her debut solo album “Alter Ego”, exploring a bold new concept. She also performed at Coachella 2025 and made headlines at the Met Gala with her striking fashion.

Jennie dropped her single “RUBY”, which received a 7.1 rating from Pitchfork. Like Lisa and Rosé, she attended the Met Gala and performed at Coachella.

All three have been active in Western media, appearing in interviews, fashion events, and music festivals. But Jisoo has taken a different approach.

Jisoo’s Focus on Acting and K-pop

Instead of chasing global fame, Jisoo is concentrating on Korean dramas, music, and fan events in Asia. In February 2025, she released her first solo EP, “Amortage”, with four tracks—two in Korean (“Earthquake” and “Tears“).

Unlike her bandmates, she did not collaborate with Western artists. Her music videos, like “Earthquake”, featured Korean actor Cha Seung-won instead of international stars.

She also went on a fanmeeting tour, “Love, Lights, Action!”, visiting seven Asian cities. The tour attracted nearly 100,000 fans, showing her strong connection with her Asian audience.

Why Is Jisoo Avoiding the Global Spotlight?

Jisoo’s absence from events like Coachella and the Met Gala is not due to a lack of opportunities. As Dior’s global ambassador, she could have attended. However, she seems to prefer focusing on Korean entertainment.

Possible reasons include:

• Her acting career—she is working on new K-dramas.
• Stronger fanbase in Asia—she connects better with Korean and Asian audiences.

While her bandmates chase global fame, Jisoo is building a steady career in Korea. This strategy might not make as many international headlines, but it keeps her loyal fanbase strong.

Fan Reactions to Jisoo’s Choices

Fans have mixed opinions about Jisoo’s path. Some wish she would promote more globally, while others support her decision to stay true to her roots.

“Jisoo is focusing on what she loves—acting and K-pop. She doesn’t need to follow the others.” – @BLINK_JISOO

“I hope she collaborates with Western artists soon. She has so much potential!” – @JISOO_GLOBAL

Jisoo is reportedly working on a new K-drama and preparing more music. While she may not be as visible in the West right now, her career in Korea is thriving.

Also Read: Why Does Jisoo’s New Look in Boyfriend On Demand Have Fans Talking Nonstop?

Meanwhile, Jennie, Lisa, and Rosé continue to dominate global charts and events. BLACKPINK’s members are proving that there’s more than one way to succeed after a K-pop group’s peak.

Source: kenh14

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