BLACKPINK’s Rosé and Bruno Mars have taken the music world by storm with their duet APT, officially overtaking Taylor Swift and Post Malone‘s track Fortnight as the top male-female duet debut of 2024. Released on October 18, 2024, APT has quickly set new records, pushing the boundaries of success across multiple platforms in a short span of time.

APT Breaks YouTube and Streaming Records

Within 24 hours of its release, APT accomplished several remarkable feats, including becoming the fastest duet of 2024 to surpass 10 million views on YouTube. The song also received an overwhelming amount of likes, marking it as one of the most engaged-with duets of the year. The previous record, held by Fortnight since its debut on April 19, 2024, has been eclipsed by APT’s meteoric rise.

The collaboration between Rosé and Bruno Mars has also taken over streaming platforms, becoming a viral sensation. On iTunes, APT reached the number one spot in 51 regions, including Australia, France, and the Philippines. It debuted at No. 8 on the U.S. iTunes chart, making Rosé the first Asian female solo artist to land a top 10 debut in the U.S., further cementing her growing global influence.

Cultural Significance and Unique Appeal

APT’s title draws inspiration from a traditional Korean game called the ‘apartment game’, adding a unique cultural element to the song. This nod to her Korean roots, combined with Bruno Mars’ signature sound, has resonated deeply with global listeners. Fans worldwide have shown tremendous support for the collaboration, with many praising its blend of tradition and contemporary style.

Achievements on Korean Streaming Platforms

APT has also made waves on Korean streaming platforms, achieving a real-time all-kill by topping the charts on Melon, Genie, Flo, and BUGS. This marks a significant milestone for Rosé, as she earned her first solo No. 1 on the MelOn Top 100. The track’s widespread appeal highlights her growth as a solo artist, apart from her success with BLACKPINK.

With its rapid success and record-breaking performance, APT is set to become one of 2024’s most iconic collaborations. Both Rosé and Bruno Mars have proven the power of cross-genre, cross-cultural musical partnerships, captivating listeners across the globe.

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