BTS member Jimin has done it again. The singer has topped the individual boy group member brand reputation ranking for February 2026, extending his total months at number one to an incredible 57 months. This new achievement further cements his place as one of the most influential figures in K-Pop.
The Korean Business Research Institute released its latest data on February 14, showing Jimin comfortably sitting at the top spot. His brand reputation index scored 5,369,144, which is a significant jump of 29.62 percent compared to the previous month . This marks his 57th overall month at the top of this closely watched industry chart.
The news has spread quickly among fans, with many taking to social media to celebrate their idol’s consistent success. On platforms like X and Instagram, hashtags related to Jimin and his record trended as supporters shared their excitement.
How Jimin Dominated the February 2026 Rankings
The February rankings were put together using big data collected from January 14 to February 14, 2026. The institute analyzed information related to 755 individual boy group members, looking at consumer participation, media coverage, communication, and community awareness .
Jimin’s numbers tell the story of his dominance. His participation index came in at 206,286, while his media index hit 306,655. Where he really pulled ahead was in the communication and community categories, scoring 2,660,042 and 2,196,161 respectively . These high numbers show that fans are not just aware of him but actively talk about and engage with content related to him.
The institute’s analysis also looked at which keywords people associate with Jimin. The top-performing terms in his keyword analysis included “ARMY” (the name for BTS fans), “Who” (likely referring to his solo song of the same name), and “ARIRANG” (the title of BTS’s upcoming album) . His positivity-negativity analysis showed an impressive 92.94 percent positive reaction rate .
Director Koo Chang-hwan of the Korean Business Research Institute shared insights about Jimin’s performance. He noted that in the link analysis for the BTS member, words like “attractive,” “break through,” and “set a record” scored highly .
BTS Members Sweep Top Positions on the Chart
Jimin wasn’t the only BTS member who did well in the February rankings. His groupmates also secured high positions, showing the continued strength of the BTS brand even as members focus on individual activities.
Jungkook took second place with a brand reputation index of 4,811,777, a rise of 29.71 percent from January . Jin climbed to third place with a score of 3,855,903, which represents a huge 63.46 percent increase from the previous month . V rounded out the top five, landing in fifth place with a brand reputation index of 3,257,826 .
BIGBANG’s G-Dragon secured the fourth spot, proving that veteran idols continue to hold their own against younger generations . The full top 30 list included all seven BTS members, with J-Hope at number 12, RM at 13, and Suga at 14 .
Fans Celebrate Their Idol’s Historic Achievement
Supporters of Jimin have been vocal about their pride in his latest accomplishment. Many pointed out that this record shows his lasting appeal in a fast-paced industry where trends change quickly.
On social media, fans used phrases like “brand king” and “record maker” to describe him. One fan wrote, “Here is somebody can’t sleep bcz of that icon and Brand Reputation king and his unstopable and unbroke achivments ICON OF KOREA KING OF KPOP FACE OF KPOP GLOBAL POP AND IT BOY” .
Another supporter celebrated by saying, “CONGRATULATIONS, JIMIN PARK JIMIN FASHION ICON JIMIN GLOBAL IT BOY JIMIN IT BOY JIMIN #JIMIN57 #JIMIN #์ง๋ฏผ JIMIN JIMIN RECORD MAKER #์ง๋ฏผ #ParkJimin is the brightest star of k pop” .
Some fans noted how impressive it is that Jimin maintains this level of popularity even during periods when he is not actively promoting new music. One comment read, “Who else can be so influential and relevant while being so chronically offline that’s it boy right there!” .
A fan on a Korean community platform expressed similar feelings, writing, “I still can’t believe it’s been 55 months in a row. It’s not just a one or two month flash, it’s almost a legendary record. I feel it’s even more amazing that Jimin is able to do this so naturally” .
Jimin’s Recent Activities Keep Him in the Spotlight
Part of Jimin’s continued success in brand reputation comes from his steady stream of activities. Even while serving in the military, he has remained visible to fans through various projects and endorsements.
The singer recently appeared as the face of GQ magazine for the March issue, posing alongside his bandmates . He also continues to represent LADOR, a South Korean haircare brand that named him their global ambassador in December 2025 . These brand associations help maintain his public profile and contribute to his media index scores.
Jimin also keeps in touch with fans through social media. He recently shared photos on his Instagram account, including shots where he sported a sleek black suit and later changed to a white shirt with black pants and horn-rimmed glasses . In one image, a Dior shopping bag was visible, referencing his role as a brand ambassador for the luxury fashion house .
On the music front, Jimin recently surpassed 8 billion streams on Spotify, making him the seventh most-streamed Korean artist on the platform . This streaming milestone shows his music continues to reach listeners worldwide.
BTS Prepares for Full Group Comeback in March
The brand reputation news comes at an exciting time for BTS as a whole. The group is preparing for their much-awaited full group comeback in March 2026. Their new album, titled “ARIRANG,” is scheduled for release on March 20 . This will mark their first complete group activity in nearly four years, following the members’ military service period.
The album title has already generated significant interest, as “Arirang” is a famous Korean folk song that holds deep cultural meaning. Using this title suggests the group may be exploring themes connected to Korean identity and heritage in their new music.
According to the Korean Business Research Institute’s group rankings for February, BTS took the number one spot among all idol groups with a brand reputation index of 9,909,639, a 29.28 percent increase from January . They were followed by IVE in second place and BLACKPINK in third . The group’s upcoming comeback likely contributed to their high scores.
Director Koo Chang-hwan noted that in BTS’s link analysis, terms like “comeback,” “live,” and “pre-order” appeared frequently, while their keyword analysis showed strong connections to “Gwanghwamun,” “Busan concert,” and “world tour” . This indicates fans are actively discussing and anticipating the group’s return.
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What the Brand Reputation Rankings Measure
The brand reputation rankings from the Korean Business Research Institute are widely respected in the K-Pop industry. They provide a snapshot of which idols are generating the most buzz and positive sentiment among the public.
The rankings work by analyzing big data collected over a set period. For individual boy group members, the institute looks at consumer participation, media coverage, communication, and community awareness . These factors combine to create the final brand reputation index.
A high score means the idol is not just popular but is actively discussed in positive ways across various platforms. The communication and community indexes are especially important because they show genuine engagement between idols and their fan bases.
For Jimin, his consistently high scores in these areas prove that his connection with fans remains strong despite any time away from the spotlight. The fact that “ARMY” appears as a top keyword in his analysis shows that fans themselves are central to his brand identity .
The February 2026 rankings confirm what many in the K-Pop industry already know: Jimin is a force to be reckoned with. His ability to stay at the top of these charts month after month, year after year, sets him apart from his peers. With BTS’s full group comeback just around the corner, his numbers will likely stay strong in the months ahead.
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