Byeon Woo Seok, the renowned South Korean actor and former model, has officially been named as the latest brand ambassador for the luxury Italian fashion house Prada. This collaboration places him alongside a distinguished group of Korean celebrities, including aespa’s Karina, ENHYPEN, NCT’s Jaehyun, Jeon Somi, and TWICE’s Sana, who have all represented Prada, further highlighting the brand’s investment in Korea’s thriving entertainment and fashion industry.
Byeon Woo Seok’s Growing Influence in Fashion and Entertainment
Byeon Woo Seok has been making significant strides in both the fashion and entertainment industries. Initially starting his career as a model in 2010, he transitioned into acting in 2016 with a role in tvN’s drama Dear My Friends. Since then, Byeon Woo Seok has appeared in numerous K-dramas, establishing a steady presence. Some of his notable supporting roles include appearances in Moon Lover: Scarlet Heart Ryeo, Weightlifting Fairy Kim Bok Joo, Record of Youth, Search: WWW, and Moonshine. In 2024, he achieved a major milestone by landing his first lead role in the fantasy rom-com Lovely Runner, where he portrayed Ryu Sun Jae, a former swimmer turned K-pop idol. His performance in Lovely Runner garnered widespread acclaim, significantly boosting his popularity and expanding his global fanbase.
Byeon Woo Seok’s Journey with Prada and Recent Public Appearances
In June 2024, Byeon Woo Seok was seen attending Prada’s 2025 Men’s Spring Collection show during Milan Fashion Week, where he showcased a tailored Prada ensemble that attracted media attention worldwide. His presence at this event foreshadowed his upcoming partnership with the brand. Most recently, he was invited to attend The Sound of Prada show in Seoul. However, due to unforeseen overcrowding, the event was cut short, and he could not enter, adding to the buzz surrounding his association with Prada.
With 11.4 million followers on Instagram, Byeon Woo Seok’s influence continues to grow as he cements his role as a prominent figure in fashion and entertainment. Fans and fashion enthusiasts are eager to see what collaborations lie ahead for the actor in his partnership with Prada, potentially including exclusive campaigns or events.
For more updates on Byeon Woo Seok’s partnership with Prada and his upcoming projects, stay tuned to Vviptimes.
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