K-pop’s rising sensation NewJeans has officially parted ways with ADOR, their managing label under HYBE Corporation. The quintet’s departure follows months of escalating disputes involving ADOR’s former CEO Min Hee Jin, allegations of workplace harassment, and contractual disagreements. Here’s a detailed timeline of events leading to their dramatic exit.
April 2024: Tensions Begin Between HYBE and Min Hee Jin
The conflict started when Min Hee Jin, credited with shaping NewJeans’ creative identity, faced allegations of workplace harassment and managerial misconduct. This led to her dismissal as ADOR’s CEO on August 27, though she remained involved with the group as a producer.
September 2024: NewJeans Takes a Stand
In a rare move, NewJeans publicly backed Min Hee Jin. On September 11, the group held a surprise YouTube livestream to express their dissatisfaction with HYBE’s management. They issued an ultimatum to HYBE, demanding Min’s reinstatement by September 25, which HYBE rejected.
October 2024: Workplace Harassment Allegations
The controversy deepened when member Hanni testified before South Korea’s National Assembly about workplace harassment within HYBE. Her testimony highlighted a toxic work environment, further fueling the group’s grievances.
November 2024: Ultimatums and Resignation
On November 13, NewJeans gave ADOR a 14-day notice, citing multiple contract breaches. Days later, on November 20, Min Hee Jin resigned, calling her struggle with HYBE a “nightmarish dispute.”
During the Korea Grand Music Awards on November 16, NewJeans hinted at their uncertain future, saying, “We don’t know until when we will be NewJeans,” igniting disbandment rumors.
November 28, 2024: NewJeans Terminates Contract
NewJeans announced their unilateral termination of their contract with ADOR in an emergency press conference. They stated their intention to retain the NewJeans name despite legal challenges. ADOR refuted their claims, insisting the group remains under contract.
What’s Next for NewJeans?
The group’s bold move has sparked debates about artist rights and power dynamics in K-pop. While legal battles loom, NewJeans has reassured fans, known as Bunnies, that they will stay united and fight for their identity. Whether they continue as an independent group or align with a new agency remains uncertain.
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