Leaked internal reports from K-Pop giant HYBE have just surfaced online, revealing surprising comments about various top K-Pop groups, including BLACKPINK, aespa, IVE, NewJeans, BTS, RIIZE, and SEVENTEEN. BLACKPINK fans, in particular, have been stunned by the remarks, which seem to question the group’s influence and popularity.
Leaked Remarks on BLACKPINK’s Tour Performance
The HYBE documents, originally composed in March 2023, delve into BLACKPINK’s recent global tour sales and performance metrics, specifically highlighting their international presence. An internal remark noted that although BLACKPINK’s concert videos boost their global image, there were perceived limitations in ticket sales across specific regions, especially Japan and North America. However, the document acknowledged the group’s popularity across Asia and Europe, citing the resurgence of BLACKPINK songs on music charts in Taiwan following a concert in Kaohsiung.
“It seems like their ticket power isn’t as strong in Japan and North America, but they’re still drawing good numbers across Asia and Europe. After their concert in Kaohsiung, their songs started charting again in Taiwan. Though Taiwan and Hong Kong are smaller markets and may not seem hugely impactful, fans posting concert footage of a venue with a packed audience does benefit the group’s image.”
These observations have stirred intense debate, with fans questioning why HYBE closely monitors BLACKPINK’s performances and fan engagement levels.
“Famous-for-Being-Famous” Label Fuels Fan Frustration
In a line that especially struck fans, HYBE reportedly characterized BLACKPINK as a “famous-for-being-famous” group. The term suggests the group’s fame is heavily reliant on their established popularity rather than solely on recent musical or performance contributions. In the document, HYBE employees observed that while BLACKPINK benefits from tours and fan-captured content, the individual fame of Jennie, Lisa, Jisoo, and Rosé plays a significant role in maintaining their visibility.
“They’ve been doing a lot of tours lately, with a notable increase in close-up fan cams of individual members. BLACKPINK is pretty much the classic case of a ‘famous-for-being-famous’ group, so gathering proof of their top-star lifestyle across Asia is a valuable asset for them.”
This commentary has sparked disappointment among fans who feel it dismisses BLACKPINK’s accomplishments and contributions to the industry. Many expressed that this assessment overlooks BLACKPINK’s efforts, skills, and artistry that have propelled them to the top.
Fan Backlash Against HYBE’s Observations
The leaked remarks have led to significant online backlash, with many fans questioning HYBE’s motivations in scrutinizing BLACKPINK so closely. Fans voiced their frustration over what they perceive as a lack of respect for BLACKPINK’s achievements, pointing out that, despite fierce competition, the group continues to draw large crowds and engage audiences worldwide. Some questioned why the company would be so focused on BLACKPINK’s tour performance metrics and media presence given they belong to YG Entertainment.
As more details continue to emerge, K-Pop fans remain glued to updates from the leaked HYBE reports, with discussions on social media platforms only intensifying.
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