ENHYPEN fans have taken to social media platforms to demand fair treatment for member Sunghoon, sparking widespread discussions on the issue. On December 27, 2024, the hashtag #TREAT_SUNGHOON_FAIRLY began trending globally on X (formerly Twitter), as fans expressed frustration over his reported exclusion from recent group activities and promotional materials.
Allegations of Unfair Treatment
The controversy began after the release of ENHYPEN’s Japan tour video, where fans noticed Sunghoon was absent from several individual segments. While other members appeared prominently, he was reportedly left out entirely. This omission has angered fans, many of whom feel it reflects a pattern of neglect towards the idol by HYBE and BELIFT LAB, ENHYPEN’s managing company.
The dissatisfaction intensified following the release of ENHYPEN’s repackaged album, ROMANCE UNTOLD: DAYDREAM – BLUE NOON Version, in which Sunghoon was reportedly absent from key promotional photos. Fans also pointed out the lack of individual album covers for the artist, a glaring omission compared to his groupmates. Additionally, concerns were raised about limited visibility for his brand endorsements, with some noting his campaigns received minimal promotion.
Fans Demand Action
Fans took to X and other platforms to express their outrage. Many tweets highlighted the lack of fairness and called on BELIFT LAB to address the situation:
“The newly uploaded video excludes Sunghoon’s individual shots, continuing a pattern of unfair treatment—@BELIFTLAB, take immediate action!” a fan wrote.
“Are you blind @BELIFTLAB? Enhypen is only seven members, but why is it so hard for you to behave fairly? All members work hard and deserve the best,” another fan stated.
its crazy how BELIFT just excluded sunghoon from the physical album when they’re 7 from other ver on concept photo. & nobody talks abt it until hoonist bring it up bcs belift continue excluded him from recent individual shots#항상_성훈이를_지켜줄게#BELIFTLABRespectYourArtistspic.twitter.com/NqyzhrXIfQ
Supporters also noted that Sunghoon’s contributions to the group’s success should not be overlooked. Some tweets emphasized the importance of acknowledging the idol’s hard work:
“Sunghoon’s efforts deserve recognition. This mistreatment must end.”
“The blatant exclusion of Sunghoon is disrespectful. He’s a valuable member of ENHYPEN, and fans won’t stay silent.”
Concerns Over Health and Well-Being
Beyond the promotional activities, fans have expressed concerns over Sunghoon’s well-being. Reports suggest the company has failed to provide adequate rest or updates during his illnesses. This, coupled with the perceived exclusion from group activities, has led supporters to worry about the idol’s mental and physical health.
Further controversy arose when fans noticed that comments mentioning Sunghoon were allegedly being deleted from social media posts. This incident added fuel to the fire, as fans accused the company of attempting to suppress discussions about the issue.
A Call for Accountability
The growing frustration among fans has put BELIFT LAB under significant pressure. Supporters are calling for transparency and fairness in the treatment of all ENHYPEN members. Many have used hashtags like #항상_성훈이를_지켜줄게 (“We’ll always protect Sunghoon”) and #BELIFTLABRespectYourArtists to amplify their demands.
Despite the uproar, neither HYBE nor BELIFT LAB has issued an official statement addressing the allegations. The silence from the company has only deepened fans’ resolve to seek justice for Sunghoon.
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