“Is this what 26 years of effort gets her? To be ignored by the label?” This question, posed by a fan, encapsulates the growing discontent among supporters of BoA, the renowned artist under SM Entertainment. The fans’ fury is directed at the company’s perceived negligence in handling malicious comments targeting BoA.

On April 8, a post titled “Protest Truck Outside Of SM” went viral. The post featured several protest trucks parked outside SM Entertainment’s building, their banners voicing fans’ dissatisfaction over the company’s handling of slanderous comments against BoA. The trucks, a testament to the fans’ determination, carried messages such as “Is this tolerance towards 24 years of malicious comments? That’s 24 years of defamation targeting BoA! Stop using your artists and protect them. Wake up, SM! Report back after you have sued the malicious commenters.”

The protest trucks have sparked a wave of reactions online, with many netizens echoing the sentiment that SM Entertainment needs to be more proactive in responding to malicious commenters.

• “SM needs to sue them, ㅠㅠ. Protect your artists.”
• “Sue them, please… If fans are this upset, imagine how BoA must feel.”
• “SM needs to release a statement.”
• “Seriously, please sue them…”
• “I really wish SM would sue everyone in a huge lawsuit.”
• “But didn’t SM release a statement they were suing after criticism over Marry My Husband? Or am I imagining it?”
• “I would be so upset if this happened to my idol. Hwaiting.”

This incident raises questions about the role of entertainment companies in protecting their artists from online slander. As the situation unfolds, fans around the world are eagerly awaiting SM Entertainment’s response.

What are your thoughts on this issue? As fans rally for BoA, the ball is now in SM Entertainment’s court. Will they step up to protect their artists, or will this incident mark a turning point in the relationship between idols and their management companies? Only time will tell.