The year 2024 has been a turbulent one for K-pop, marked by controversies, lackluster performances, and internal industry struggles. However, the landscape shifted dramatically in late October with the highly anticipated return of G-Dragon, the legendary leader of BIGBANG. His latest single, “Power,” and a series of groundbreaking performances have not only revitalized his career but have also injected new energy into the K-pop industry.
K-pop’s Crisis in 2024
The early months of 2024 saw widespread dissatisfaction with HYBE, K-pop’s leading entertainment powerhouse, following what critics called a “talent crisis.” Notable missteps included LE SSERAFIM’s underwhelming Coachella performance, which drew harsh criticism. Adding to the turbulence, HYBE found itself embroiled in a public power struggle over the management of Min Hee-jin, the creative force behind the sensational girl group NewJeans. These controversies exposed the darker sides of the industry, including allegations of plagiarism, exploitation, and declining musical quality.
Amid these issues, public interest in K-pop appeared to wane, with fans and critics alike lamenting the absence of originality and the prevalence of manufactured idols. Then came G-Dragon’s return, which changed everything.
The Return of G-Dragon
G-Dragon’s comeback began on a high note with the release of his single “Power” in late October 2024. This marked his first solo release in seven years and served as a prelude to his upcoming full-length album. The single quickly climbed the charts, signaling his enduring relevance in the industry.
The pinnacle of his return, however, was his performance at MAMA 2024, held on November 23. In a surprise move, G-Dragon reunited BIGBANG as a trio, unveiling the emotional track “Home Sweet Home.” This reunion was significant, not only for fans but also for the music industry, as it marked the resolution of a decade-long feud between Mnet, the organizer of MAMA, and YG Entertainment, G-Dragon’s agency.
A Historic Performance at MAMA 2024
G-Dragon’s 14-minute performance at MAMA 2024 was nothing short of spectacular. Combining artistry, nostalgia, and showmanship, the performance captivated audiences across Asia. Mnet, recognizing the monumental impact of his comeback, introduced a new award category, Visionary of the Year, specifically to honor him. During the ceremony, G-Dragon was lauded with 12 titles, including Musician, Producer, Creator, and Frontrunner, cementing his status as a multifaceted icon.
The performance’s video, uploaded by Mnet, quickly went viral, amassing nearly 35 million views in just two weeks. The platform capitalized on the hype by releasing a series of related content, ranging from celebrity reactions to compilations of fan commentary. The buzz surrounding the event transformed it into a cultural phenomenon, with “Home Sweet Home” dominating Korean music charts and nearing a Perfect All-Kill.
Upcoming Performances and Projects
G-Dragon’s momentum shows no signs of slowing down. He is set to perform at the SBS Gayo Daejeon 2024 on December 25, where he will share the stage with YG artists, including 2NE1, BABYMONSTER, and Treasure. Promotional materials for the event prominently feature G-Dragon, underscoring his role as the festival’s main attraction. Industry insiders have even likened the event to a personal concert for the K-pop icon.
Adding to the excitement, reports have surfaced about G-Dragon’s plans to launch a variety show in 2025. The show is rumored to feature high-profile guests such as Kim Soo-hyun, Jung Hae-in, SEVENTEEN’s BSS, and aespa, further expanding his influence beyond music.
G-Dragon’s Global Impact
G-Dragon’s return has reignited discussions about K-pop’s “golden era,” both in South Korea and abroad. In China, where BIGBANG maintains a massive fanbase, his comeback has dominated trending topics. Chinese fans have highlighted BIGBANG’s unmatched legacy, stating, “No one can challenge their dominance.”
Currently, G-Dragon, Rosé, and aespa are leading the Korean music charts, showcasing the continued strength of YG and SM Entertainment. G-Dragon’s influence extends beyond music, with his artistry reminding fans of the essence of K-pop at its peak.
For more updates on G-Dragon and the K-pop industry, stay tuned to Vviptimes.
