“HYBE just making it easier to boycott…”

HYBE has come under fire after their latest announcement for BTS’s 2024 FESTA.

Although the members of BTS are in the military, with Jin being discharged in a matter of days, it doesn’t mean that they don’t want ARMYs to celebrate their anniversary. Like every year, the end of May saw the announcement of BTS’s FESTA with a look at the special surprises the group has planned.

2024 #BTS FESTA Timeline 🗒️#2024BTSFESTA #BTS11thAnniversary 💜 pic.twitter.com/UMBSDRUola

— BTS_official (@bts_bighit) May 31, 2024

On June 4, Weverse made a huge announcement for 2024 FESTA merchandise that fans could buy, including t-shirts, hoodies, phone cases, and a bucket hate.

One special feature of the merchandise was the ability of ARMYs to customize the pieces, including emblems for BTS, FESTA, and individual members.

Some of the items also came with a special gift that were an assortment of patches similar to the modifications you could make on the items on Weverse.

Yet, when the post was shared by Weverse, ARMYs couldn’t hide their anger at the design of the merchandise.

FESTA is a huge time of year for fans to celebrate the anniversary of BTS, and ARMYs think HYBE is being lazy with the designs that have no thought or real link to the group. In particular, with a boycott against HYBE ongoing due to the links to Zionism, many thought it was easy to not buy the merchandise considering the quality.

THIS SHIT IS UGLY , WHO IS YALL NEW GRAPHIC DESIGNER BC ????? HYBE JUST MAKING IT EASIER AND EASIER TO BOYCOTT FR… pic.twitter.com/0djWmEkID0 https://t.co/YPEvbUaxZX

— chels⁷ (@JKUGHH) June 4, 2024

11/12 sama yang dijual di shopee,pas makenya juga orang bakal ngira beli di shopee😔😔😔😭💔 https://t.co/q2gqczh6xo pic.twitter.com/0YDprip6Ln

— yaa🐳🐰 (@ksjk9297) June 4, 2024

What’s happening Weverse? Seriously? Are all your graphic designers on vacation??😭😭😭 https://t.co/1FMSuTxQpg

— HOPE on the Street 🤍 RPWP (@jeongmau) June 4, 2024

even i can do better https://t.co/F2mFf5HtMX pic.twitter.com/9UJVqbfo29

— lucie⁷ ⁿᵉᵛᵉʳ ˡᵉᵗ ᵍᵒ | semi ia (@googiepies) June 4, 2024

the corners on the logo…… this is so messy holy fuck https://t.co/bv33N4sN0p pic.twitter.com/Z0p6nHFeq0

— 빅히트 인턴⁷ (@whereisjoon) June 4, 2024

whoever is in charge of creative direction for bts, be it for merch or posters or group album concepts, needs to be fired and replaced by 2025 and i’m so serious https://t.co/dtdWqqljiX

— V (@snowflowerist) June 4, 2024

2024 has to be the year with the most boycottable merch because look at this stuff 😨😨 https://t.co/HtMmfjs9Cm pic.twitter.com/QC3lWsli3Z

— writing 중 (@idalika__) June 4, 2024

HYBE has been at the center of multiple controversies regarding the release of merchandise for its artists, and you can read more below.