HYBE has allegedly removed its Chief Communications Officer (CCO) amid the backlash following leaked internal reports that have stirred controversy across the music industry.

In a report by Ilgan Sports, the executive reportedly removed was responsible for overseeing HYBE’s internal documents, including the now-infamous weekly music industry reports. These reports, intended for HYBE’s executive team and its affiliated labels, provided insights and opinions on the industry. However, repeated leaks of these documents have exposed content that has sparked industry-wide reactions and significant public criticism.

Contentious Leaks Lead to Industry Backlash

The leaked reports included pointed comments on various idols from other entertainment agencies, adding fuel to the controversy. Some key points from these documents include:

• Targeted Criticism: Reports allegedly made negative remarks about female idols under JYP Entertainment, drawing widespread disapproval.
• Accusations of Copying: Comments in the leaked documents reportedly accused HYBE of replicating aespa member Winter’s hairstyle, igniting debates online.
• Discussion of Group Strategies: One document hinted at the possible discontinuation of support for the group NewJeans, causing fan concerns about the future of the rising girl group.

HYBE’s Response

HYBE has responded by clarifying that the documents represent a collection of public opinions and community reactions gathered from various sources, rather than the company’s official stance on these artists. This clarification, however, has done little to diminish public scrutiny, with industry insiders and netizens alike debating HYBE’s role and responsibility in this situation.

The company has yet to release an official statement about the removal of the executive, but the decision to dismiss the CCO appears to reflect a move toward accountability amid heightened scrutiny.

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